Sat.Feb 09, 2019 - Fri.Feb 15, 2019

Are Your Buyers Fast or Slow Decision-Makers?


When a customer visits your online store, they’re on a mission. A mission to browse, a mission to explore, a mission to kill time. Even if it’s not always the mission you want them to be on (“hurry up and buy already!”), you can be sure they’re visiting your site with some kind of intent.

How to Diversify Your E-Commerce Business in 2019


Diversification is an excellent way for eSellers to minimize their exposure to risk due to marketplace fluctuations. Since interests shifts throughout the year between products, having a limited product assortment can be a risky strategy since a slight market change could negatively impact your operation. That is why eCommerce businesses should use the start of the new year to evaluate new items and add new products to their current offering.

How Do Triggered Messages Factor Into Your Email Marketing?


Many retailers and ecommerce brands still follow a campaign-centric marketing messaging strategy. RevZilla used to be one of them with batch-and-blast making up 80% of the motorcycle gear retailer’s email marketing mix. However, that changed last year.

Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Forrester eCommerce

Back in August of last year, I asked for good examples of augmented reality (AR), virtual reality, and mixed reality (MR), all together known as extended reality.

Other 276

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

10 Tips On Importing Alibaba Wholesale Products From China

My Wife Quit Her Job

If you are looking to import Alibaba wholesale products from Asia, then this post will teach you how to use Alibaba the right way so you don’t get ripped off. But before you begin searching for Chinese suppliers, you need to be prepared.

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Getting Started Selling on Walmart in 2019: An Insider’s Guide To Success


Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front… Multi-Channel Ecommerce

Top 5 ABM Planning And Execution Pitfalls To Avoid

Forrester eCommerce

Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!”

Resale Certificates | How To Save On Sales Tax For Your Business

My Wife Quit Her Job

One of the best ways to grow your wealth is to start an online business. And the easiest way to get started in ecommerce is to resell existing products. Basically, you buy products at wholesale prices and then turn around and sell them for profit.

Do You Need Both Amazon Sponsored Ads And Google Shopping Actions?

Retail TouchPoints

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and other search engines. The battle for your ad spend has come to Amazon, too. Up to 27% of Google Ad spend in the past year was for Google Shopping Ads, according to a study by Marin Software.

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What’s The Best Relationship On Valentine’s Day?


Answer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to […]. The post What’s The Best Relationship On Valentine’s Day? appeared first on Zmags.

Join The Progressive Web App Movement

Forrester eCommerce


SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?

Ecommerce Platforms

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. As you trawl through their website, it'll make you wonder which (if any) of the SEMrush pricing plans are for you? If this is a question you need answers to, you're in the right place.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Retail TouchPoints

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers.

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244: Tim Schmoyer On How To Create A Successful YouTube Channel

My Wife Quit Her Job

Today, I’m really happy to have Tim Schmoyer on the show. Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. He is a veteran when it comes to audience growth on YouTube. And he specializes in helping YouTube creators spread their message to reach people online. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch.

Pragmatism Rules Finovate Europe 2019

Forrester eCommerce

Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself. financial services

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic


When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. After all, we were reviewing one of the pillars of American culture, shopDisney. The magic! The fireworks! The iconic stories and characters!

The Quick-To-Ditch Consumer Mindset And How Retailers Can Cope

Retail TouchPoints

By Mitch Doust, Cover Genius It’s no secret that consumer power is on the rise. With instant access to information, today’s shopper has become smarter, better prepared for purchases and more informed than ever before. A hyper-personalized experience is no longer seen as a benefit, but an expectation.

Taking Your Business Online: Find Your B2B Ecommerce Platform Match


The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce

Customer Experience: France Is Lagging Behind

Forrester eCommerce

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!),

How to Build Backlinks in Less Than 1 Hour


I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective.

Considering Salesforce Commerce Cloud? Here’s Everything You Know

Ecommerce Platforms

Have you heard of Salesforce Commerce Cloud ? If you have, you might be considering whether this software is the right fit for your business. If you can relate, never fear, because you're in the right place.

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The Empowered Marketer: Griffin Thall of Pura Vida Bracelets


How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done.

Get Ready To Tackle CCPA

Forrester eCommerce

California is taking the lead in the US on privacy regulation with the adoption of the California Consumer Privacy Act (CCPA). Security and privacy professionals whose companies have consumers in California must get their implementation plans together now.

Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

Inflow Insights

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building.

How to Optimize Your Online Store for Search Engines in 2019

Bootstrapping Ecommerce

In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines in 2019. The post How to Optimize Your Online Store for Search Engines in 2019 appeared first on Bootstrapping Ecommerce. Getting Traffic Strategy & Analytics

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Sears lives to die another day

Steve Dennis

Against the odds—and over the objections of most creditors—Eddie Lampert has “saved” Sears, with a federal bankruptcy court judge approving the sale of the once-storied retailer to the billionaire hedge fund king.

Redefine “Digital Transformation” In The Era Of Technology-Driven Innovation

Forrester eCommerce

What does the term “Digital Transformation” mean to you? Is it about digital customer experiences? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping? Digital Transformation” as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “Digital Transformation”. No […]. business technology (BT) digital transformation technology

Leveraging microservices for your business, Part 2: The good and the bad?


In this article, senior architect Matt Bishop reviews the benefits and difficulties with a microservice architecture. While avoiding the “anti-patterns” and horror stories that are prevalent while sticking to the architecture qualities themselves. Quick recap on considering microservices.

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Ecommerce Fulfillment: Why Outsourcing Might Be Right For You (And What Your Other Options Are)


Fulfillment is one of the most important areas of your ecommerce business because it dictates your customers’ experience once they’ve clicked the “Purchase” button. While you might be able to manage fulfillment by yourself at first, the task may become challenging to manage as your business grows. With more orders to ship out and more product to store, you may be in need of another solution. That’s where outsourcing ecommerce fulfillment comes into play.

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Online retail sales emerge from December gloom

Retail Technology Review

Hitwise Digital Retail Insight report figures suggest that online retail visits in January grew by 1.8 per cent following the slow Christmas period. December online retail visits hit a 10 year low, declining by 0.6 per cent. Critical Issues Internet retailing

In The Era Of Shutdowns, Federal Agencies Can Reinvent Citizen (And Employee) Experience

Forrester eCommerce

Never let a serious crisis go to waste! Senior government executives would be wise to listen to Winston Churchill’s wisdom! We’re living in the era of shutdowns, when funding disruption is the norm.

Why January is chargebacks nightmare for retailers?


What looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer’s returns. In 2018, there was a “first wave” of returns, with over 1.3

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What Holds In The Future Of eCommerce?


It is strange to see lots of different things changing in our day-to-day life. Even the way we purchase products has undergone a drastic change. All thanks to modern technology. Today we are seeing lots of online eCommerce stores around our vicinity which was not prevalent earlier.