Liveintent
JANUARY 21, 2020
In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack. Customers finally found a cookie they don’t like and the industry is moving on.
BigCommerce
JANUARY 22, 2020
I hate to be the one to break it to you, but driving traffic to your online store is not…
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Kissmetrics
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
Forrester eCommerce
JANUARY 21, 2020
Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began with […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
lateshipment
JANUARY 23, 2020
As a retailer who ships to your customers, have you struggled to decode which carrier is the best for your business? When it comes to choosing between carriers, there are a number of critical factors to keep in mind, such as shipping rates, services, and overall value. Having a better understanding of what the carriers have to offer can help you choose which works best for your eCommerce business.
BigCommerce
JANUARY 22, 2020
Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product.
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Forrester eCommerce
JANUARY 22, 2020
I work with digital execs at global insurance firms that are in the throes of digital transformation. And one of the top inquiries that I’ve received from our insurance clients is: what is the ROI of digital transformation? The time has come for insurers to take a hard look at their digital investments to date. […].
Inflow Insights
JANUARY 22, 2020
In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. In other words, this process will show you how to find the right keywords to add to your website’s: Homepage. Product descriptions.
BigCommerce
JANUARY 21, 2020
Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your…
Omnisend
JANUARY 24, 2020
Automated text messages are small, yet powerful marketing tools that can help brands boost their customer engagement and prolong their lifetime value. Almost absolute open rate (98%) and a 29% engagement rate makes SMS a must-have marketing channel for every ecommerce site. Two out of every three people in the world use a mobile phone Read more The post 5 Automated Text Messages Necessary for Every Ecommerce Site appeared first on Ecommerce Marketing Automation | Omnisend.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JANUARY 23, 2020
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […].
Omniconvert
JANUARY 22, 2020
You’ve set up an e-commerce store? Fantastic! But how do you plan on getting your platform to stand out from. The post Want More eCommerce Conversions? Improve Your Marketing Strategy appeared first on ECOMMERCE GROWTH Blog.
BigCommerce
JANUARY 22, 2020
As your business takes flight, you’ll begin growing quarter over quarter, year over year.
Omnisend
JANUARY 21, 2020
Every year people spend more and more on their Valentine’s gifts. In 2019, roughly $162 was spent per person on average. In the age bracket of 35-44, that average climbed up to $279 per person. The overall shopping pool for Valentine’s day exceeded 20 Billion US dollars. It’s an insane amount of money spent on Read more The post 19 Valentine’s Day Email Subject Lines with Awesome Newsletter Examples appeared first on Ecommerce Marketing Automation | Omnisend.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JANUARY 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […].
Liveintent
JANUARY 24, 2020
Chrome Changes are a Blessing in Disguise. I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. While this change is to be applauded in that it appears Google will finally hold themselves to the same standards as the rest of the industry, we shouldn’t be naive. First-party cookies from YouTube and Google Search will be unaffected by this change.
SellBrite
JANUARY 22, 2020
Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can be a challenge to get your products seen by the right people. One of the most effective ways to expose people to your product is through influencer marketing, which uses leaders in a specific industry to share your brand’s p
Omnisend
JANUARY 22, 2020
Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business. As your business sends out welcome, you’ll notice Read more The post How to Create a Welcome Email Template (+ examples) appeared first on Ecommerce Marketing Automation | Omnisend.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JANUARY 24, 2020
Whither Infrastructure and Operations? Cloud-native, DevOps, and automation are turning I&O’s world upside down. As organizations move to self-provisioning, I&O professionals are rightfully concerned about their futures. In the world of self-service consumption, the traditional tools and tasks of I&O teams are subject to constant overhaul and replacement.
BigCommerce
JANUARY 22, 2020
Success is nothing without a way to measure it.
SellBrite
JANUARY 24, 2020
Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $3 billion right now and is expected to exceed $6.5 billion by 2023. With so much buzz around these buying trends, many entrepreneurs are attracted to the business opportunity of setting up their own ecommerce stores, which has, in turn, resulted in immense compet
Omniconvert
JANUARY 22, 2020
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known. The post Chance Irvine podcast: We need to have a good blend of different talents appeared first on ECOMMERCE GROWTH Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JANUARY 21, 2020
Product information management tools help marketing and product teams ingest, enrich, and distribute product data—but the functional description sells the full value of PIM short. The mandate to support product experience continues to grow in prominence within the PIM world. By now, most people in the field nod along at variations of “great product data […].
Retail Technology Review
JANUARY 20, 2020
By Joe Farrell, VP of international operations at PFS. Amidst ongoing political turbulence and the continued transformation of the modern high street, 2019 was a challenging year for retail to say the least. Brexit uncertainty, combined with the growing customer demand for sustainability and superior levels of customer service, has put substantial pressure on embattled retailers.
Omnisend
JANUARY 23, 2020
We live in an incredible world. We can pull a device out of our pockets and go on the internet to find information that we need. People can even check their emails through their phones, allowing them to easily contact others throughout the day. However, some companies forget to format their emails to work with Read more The post Responsive Email Quick Guide: Your Gateway to Better Email Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.
Sailthru
JANUARY 23, 2020
A few years ago, it was the “year of mobile.” While smartphones weren’t yet making up the majority of ecommerce traffic, they were slowly but surely proliferating every aspect of the customer experience. And as more brands started thinking in mobile-first terms, the top performers were already onto the next phase. That’s where SVP of Marketing Jason Grunberg believes we are with personalization.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JANUARY 21, 2020
David Holmes formerly worked for both F5 Networks and Shape Security. The F5 Networks acquisition of Shape Security marked the third time in a year that a web application firewall (WAF) vendor purchased a bot management solution, as fellow Forrester analyst Sandy Carielli noted in her blog (The WAF-Bot Management Acquisition Waltz). The other two […].
UpSellIt
JANUARY 22, 2020
Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind in its new Digital Download case study, which is available for download here.
retailnext
JANUARY 21, 2020
Even as e-commerce has made its mark, traditional retail has continued to make up a huge portion of the business world, retaining its status as one of the biggest and most reliable sources of employment. While it’s generally easy to find retail workers, though, it’s considerably harder to retain them — after all, retail work is often viewed as a stopgap solution.
IntelligenceNode
JANUARY 21, 2020
“Retail slowdown” is a plague that has affected many big-name companies. But when it comes to the survivors, there’s one overarching theme that connects them: Effectively enabling rapid AI adoption and moving to data-first modes of operation. When inspecting their formulas for success, it’s not a stretch to predict that a trend in 2020 will […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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