Sat.Jan 18, 2020 - Fri.Jan 24, 2020

Three Ways to Prepare for the Cookie Apocalypse

Liveintent

In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack.

Driving Traffic to Your Online Store

BigCommerce

I hate to be the one to break it to you, but driving traffic to your online store is not… How to Sell Online

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Is SEO Dead? (A Data-Driven Answer)

Kissmetrics

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up.

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Why Every Marketer Needs a CDP

Zaius

As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! It’s already likely on your mind. Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Forrester eCommerce

Augmented reality (AR) and the internet of things (IoT). In principle these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor.

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17 Tips For Online Small Business Owners

BigCommerce

Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product. Built a stunning… How to Sell Online

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Modalyst vs. Oberlo: Which Comes Out on Top?

Ecommerce Platforms

If you’re running an e-commerce store or you intend to in the future, you've probably come across dropshipping before. Namely, because it's arguably the easiest way to dip your toe into the world of ecommerce. Enter: our Modalyst vs. Oberlo review.

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Forrester eCommerce

Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience.

Contextual commerce, loyalty, sustainability and payment preference will dominate eCommerce agendas in 2020, says Tryzens

Retail Technology Review

2019 saw the retail sector continue to battle to keep ahead in an environment of rapid market, technological and consumer behaviour changes. Couple that with disrupted spending habits, both in terms of level of spend and the channels consumers prefer to buy through, as well as rising costs, the UK uncertainty surrounding Brexit, and increased international competition, it all added up to another challenging year for retailers. Internet Retailing Critical Issues Data Capture

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Choosing The Right Ecommerce Platform For Your Business

BigCommerce

Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your… How to Sell Online

The Best Online Store Builder – Which is Best for You?

Ecommerce Platforms

So, if you're reading this article, you're probably thinking about starting an online business, and you like the idea of ecommerce. But, before you do anything, you’ll need to decide on the best online store builder for your business. Luckily for you, there are loads to choose from.

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NRF 2020: Robotics Realize Real Time Retail

Forrester eCommerce

I’ve just returned from NRF 2020. There were more than 40,000 attendees and 800 exhibitors from 99 countries. They showed how to deliver real-time Retail, applying technology to win, serve, and retain the most demanding retail customers.

Manhattan Associates and IHL Group survey reveals the key to maximising omnichannel profits

Retail Technology Review

A recent survey byManhattan Associates Inc. and IHL Group has uncovered a strong correlation between omnichannel fulfilment maturity and margins. Critical Issues Internet Retailing Retail Supply Chain

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Time To Grow: The 5 Things To Consider When Scaling Your Online Business

BigCommerce

As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is — until the day… How to Sell Online

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Shopify vs Etsy: Which is Better?

Ecommerce Platforms

If you’ve come looking for a comparison of Etsy and Shopify, chances are you're a budding entrepreneur selling something quintessentially creative.

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Forrester eCommerce

Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated.

Elastic Path acquires Moltin

Retail Technology Review

Elastic Path, the provider of headless commerce solutions, acquired commerce technology company Moltin to create what is claimed to be the industry’s only commerce platform that enables every business leader to quickly and easily leverage microservices to gain a competitive advantage in the market. Internet Retailing Retail Supply Chain

Measuring Success: Analytics

BigCommerce

Success is nothing without a way to measure it. Studying important metrics — like conversion rate, click-through rates, average time on your… How to Sell Online

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The Best Free Website Builder to Use in 2020

Ecommerce Platforms

If you’re looking to build yourself a stunning new website this year, you might find yourself spoilt for choice. The market for drag-and-drop, website software has exploded over recent years. So, finding the best free website builder for your business can seem like a tall order!

Apple’s $200M Acquisition of Xnor.ai — A Snapshot Into Our AI-on-the-Edge Future Via Your iPhone

Forrester eCommerce

(Jeremy Vale co-authored this post.) Cellphone manufacturers are struggling to differentiate themselves. In the ads from the late 2000s — new phones were sleeker, faster, contained more memory, and could even have a touchscreen. Fast-forward to today and only the almighty camera receives attention.

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From Brexit to omni-channel fulfilment – a year-in-review for online retail

Retail Technology Review

By Joe Farrell, VP of international operations at PFS. Amidst ongoing political turbulence and the continued transformation of the modern high street, 2019 was a challenging year for retail to say the least. Brexit uncertainty, combined with the growing customer demand for sustainability and superior levels of customer service, has put substantial pressure on embattled retailers. Critical Issues Internet Retailing Retail Supply Chain

19 Valentine’s Day Email Subject Lines with Awesome Newsletter Examples

Omnisend

Every year people spend more and more on their Valentine’s gifts. In 2019, roughly $162 was spent per person on average. In the age bracket of 35-44, that average climbed up to $279 per person. The overall shopping pool for Valentine’s day exceeded 20 Billion US dollars.

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SiteGround Pricing – Which Hosting Plan Should I Pick?

Ecommerce Platforms

SiteGround one of the best-known digital companies in the market today. Offering sensational packages for shared hosting, cloud hosting, dedicated servers, and more, SiteGround ensures that your business has everything it needs to maintain an effective online presence.

Meet Your New Threat Intelligence, Vulnerability Management, And ICS Research Analyst

Forrester eCommerce

This month, I joined Forrester’s security and risk research team as a senior analyst covering cyber threat intelligence, digital risk protection, vulnerability management, and industrial control system (ICS) security. I am excited about joining the team and expanding Forrester’s existing research in threat and vulnerability management and securing the control systems that keep our manufacturing facilities, critical infrastructure, and communities safe and productive. In my opinion, […].

How Dropshipping Helps You Run Proof of Concept Experiments at Scale

SellBrite

Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $3 billion right now and is expected to exceed $6.5

4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Inflow Insights

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website.

SiteGround Pricing – Which Hosting Plan Should I Pick?

Ecommerce Platforms

SiteGround one of the best-known digital companies in the market today. Offering sensational packages for shared hosting, cloud hosting, dedicated servers, and more, SiteGround ensures that your business has everything it needs to maintain an effective online presence.

The I&O Organization Under Pressure

Forrester eCommerce

Whither Infrastructure and Operations? Cloud-native, DevOps, and automation are turning I&O’s world upside down. As organizations move to self-provisioning, I&O professionals are rightfully concerned about their futures. In the world of self-service consumption, the traditional tools and tasks of I&O teams are subject to constant overhaul and replacement. AI and automation continue to transform traditional […]. age of the customer