Misteaks Were Made
JUNE 5, 2020
If we try a new tactic, it might not work. It might be too early, too late, too expensive, too small a market, you name it. We might mess up the execution or spend too much money to possibly earn a decent return. Indeed, if we build it, they (the customers) might not come. Stepping up to the plate to pursue radical innovation makes us vulnerable to criticism, indifference, maybe outright scorn. The more we push, the more radical the agenda we pursue, the more obvious our mistakes become.