Sat.Nov 04, 2023 - Fri.Nov 10, 2023

article thumbnail

Why Every Seller Should Consider Multi-Platform Analysis

Algopix

In the fast-paced world of e-commerce and digital marketplaces, sellers are constantly seeking ways to gain a competitive edge and maximize their profits. One strategy that has become increasingly important in this pursuit is multi-platform analysis. This approach involves evaluating and selling products on multiple online marketplaces, such as Amazon, eBay, Shopify, and more.

article thumbnail

7 proven Cyber Monday email examples & tips to succeed in 2023

Omnisend

Reading Time: 7 minutes The Black Friday Sale is huge with steep discounts. Cyber Monday follows this weekend and this might make you feel that it wouldn’t get the sort of attention after a heavy weekend of sales. But that’s far from the truth. In fact, Cyber Monday sales figures in 2022 were slightly higher than the 2021 numbers. And the best part here is that the number of orders generated through marketing channels like email, SMS, and push notifications increased last year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Signs That Consumers’ Impulsive Spending Is Growing

Forrester eCommerce

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 396
article thumbnail

The Amazon Automation Scam – Here’s What You Must Know!

My Wife Quit Her Job

An Amazon automation scam involves agencies falsely promising six-figure profits in exchange for a share of your earnings. They claim they can manage every aspect of your business without you having to do anything. But are any of these Amazon automation companies legit? Or are they all scams? In this post, I’ll share everything you need to know about Amazon automation, including ways to automate your Amazon store, common scam tactics, and how to protect yourself from getting ripped off.

article thumbnail

Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

article thumbnail

The importance of Estimated Delivery Date during the holidays

lateshipment

Do you know what customers search for in the checkout page? It’s the estimated delivery date. Yes 45% of customers abandon their carts because of unsatisfactory delivery options.(hhipbob) It is important to provide your customers with accurate shipping information including estimated delivery date. What is estimated delivery date? 46% of e-commerce customers prefer to know the ETA of their package before they place their order (timesofIndia) An estimated delivery date is the exact date o

eCommerce 130
article thumbnail

Unusual Shopping Behaviors: Drunk and Midnight Shopping | Salsify

Salsify

“You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness — and call it love.

More Trending

article thumbnail

Building holistic strategies to meet the digital shopper | Profitero

Profitero

Profitero continued our “Building Your Digital Acceleration Engine” EMEA webinar series with the latest installment featuring guest speaker Charlotte Bailey-Sane , Digital & eCommerce Director at ADM Protexin. Charlotte joined us to dive into the importance of creating holistic eCommerce strategies to meet today’s digital shoppers.

Webinar 78
article thumbnail

Many B2B CMOs Don’t Understand The Data Requirements For GenAI

Forrester eCommerce

Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario.

B2B 422
article thumbnail

504: Creative And Practical Applications Of AI That No One Is Talking About With Toni Herrbach

My Wife Quit Her Job

Many of you listening to this podcast probably don’t know that I run a completely different podcast with my partner Toni called Profitable Audience. Unlike the My Wife Quit Her Job Podcast where I interview other successful entrepreneurs, the Profitable Audience Podcast is just Toni and I riffing about what we’re up to with our own online businesses.

Other 247
article thumbnail

Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 301
article thumbnail

Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

article thumbnail

Copyright and Brand Considerations in the New World of AI Everything

Fastr

AI tools are making a big splash across industries, and ecommerce is no exception. With promises of enhanced efficiency and delegation, streamlined workflows for page and image generation, and a whole host of other potential innovations on the horizon, many are already anointing artificial intelligence as a bona fide game changer for those within the sector.

Games 147
article thumbnail

The deadly effects of high concentration risk

Forrester eCommerce

Organizations have experienced a surge in cyberattacks, with attackers using more sophisticated methods to exploit vulnerabilities. Increasing cybersecurity guidelines and regulations stem from breaches with a high impact on society and bringing more focus on themes such as supply chain risk.

Supplies 411
article thumbnail

Join FastSpring at Web Summit 2023!

FastSpring

Looking to join founders, tech enthusiasts, and world leaders who are discussing ways to redefine the tech industry? If so, join FastSpring at the Web Summit November 13-16th! We’d love to talk with you in person at booth E474 in Pavilion 4! Situated in Parque das Nações, Feira Internacional de Lisboa and Altice arena are the homes for Web Summit 2023 in Lisbon.

article thumbnail

Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory.

article thumbnail

How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

article thumbnail

8 Branding Storytelling ideas during the holiday season

lateshipment

Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many reasons. Starting with convenience, people can shop whenever they want, wherever they want, however they want, in any device they want.

eCommerce 130
article thumbnail

Tremors Originating From A California Ripple In The Enterprise Browser Market

Forrester eCommerce

Recent news of Palo Alto Networks announcing intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser. In Forrester’s 2022 report on browser security, we discussed enterprise browsers — a solution that Talon Cyber Security delivers, along with an extension, for protecting this modern endpoint.

Marketing 400
article thumbnail

Join FastSpring at SaaS North 2023!

FastSpring

Looking to join SaaS founders and tech enthusiasts who are discussing the most innovative trends for SaaS companies? If so, join FastSpring at the SaaS North November 15-16th! We’d love to talk with you in person at booth B70! Since 2016, SaaS North has been recognized as THE Canadian hub for rapidly-scaling SaaS founders and their teams. If you’re in SaaS, you need to be in Ottawa, at the Shaw Centre to help build a thriving ecosystem of the most promising SaaS entrepreneurs, investors, and exe

article thumbnail

The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

Retail TouchPoints

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45 million, which is a 15% increase since 2020. In response, 51% of organizations plan to increase cybersecurity spending this year.

Retail 260
article thumbnail

Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

16 ways to improve Average Order Value during the holidays

lateshipment

Is average order value important? Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? If a customer spends a lot on your website, it means that the customer trusts you, believes in your brand, and enjoys the experience that they’ve been re

X-cart 130
article thumbnail

Self-Aware AI Is Here – Just Not How You Imagine

Forrester eCommerce

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI.

Mobile 399
article thumbnail

Amazon vs. Walmart: Where Should You Sell?

Algopix

In the world of e-commerce, two giants stand head and shoulders above the rest: Amazon and Walmart. These retail behemoths have revolutionized the way we shop and have become synonymous with online retail. For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. Each platform offers unique advantages and challenges, and in this comprehensive guide, we will dive deep into the decision-making process to help you determine whether you should

eCommerce 121
article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats, trends and developments in retail media.

Retail 257
article thumbnail

Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

article thumbnail

Introducing LateShipment.com’s E-commerce Shipping Insurance — Smart, Simplified, and Automated

lateshipment

Everything That Is In Control And That Isn't As an e-commerce merchant, you put in a lot of effort to meticulously curate the stage of the customer journey that is under your control to motivate them to click that “BUY” button, make a successful sale, and bring in profits. However, at this critical juncture, the reins of control slip from your grasp.

eCommerce 130
article thumbnail

Consumer Spending Expectations — Holiday Edition

Forrester eCommerce

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumer 398
article thumbnail

Top Amazon Marketing Strategy Tips for Sales Growth | Salsify

Salsify

Here are eight steps for building an Amazon marketing strategy that will help you boost your sales.

Marketing 158
article thumbnail

GNC Tests New Apothecary Format in Pittsburgh Flagship

Retail TouchPoints

Aiming to make shopping for wellness products more interactive and personalized, GNC has transformed its Pittsburgh flagship into a more open and localized apothecary-style experience. The flagship, which opened on November 4, is in the historic Terminal Strip District of Pittsburgh — just a short walk from GNC’s headquarters. The 2,455-square-foot store has been redesigned to create an open and friendly environment for customers to not only shop but be fully immersed in the wellness experience.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

How Correcting Failed Codes Reduces Checkout Abandonment

UpSellIt

Coupon incentives are a tried-and-true strategy for ecommerce stores looking to motivate shoppers toward checkout and increase conversions. However, what happens when this strategy backfires and pushes shoppers away? When coupon codes fail, it frustrates shoppers and leads to abandoned carts. Enter UpSellit’s Coupon Corrector, a groundbreaking solution designed to not only salvage those potentially lost sales but also prevent customers from abandoning their carts due to coupon-related disappoint

article thumbnail

What The SEC Missed, But The NYDFS’s Cybersecurity Rule Got Right, About Third-Party Risk

Forrester eCommerce

Regulations are like Marmite — you either love them or hate them. Last year, when the SEC published its proposed rule on cybersecurity risk management, I was in love!

article thumbnail

More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

SheerID

More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

157
157
article thumbnail

Athleta Hits the Road for Experiential Fitness Tour Across the U.S.

Retail TouchPoints

Gap Inc. ’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco. Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the brand’s mission to nurture a community of confident women and girls.

Events 251
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.