Remove Events Remove Management Remove Multi-channel Remove Social Media
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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. That said, brands can’t just have a TikTok Shop or one live shopping event and then move on — they need to invest in active follow-up after the purchase.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The U-shaped attribution model, for example, arbitrarily gives the most weight to the first and last touch points, while the intermediate events always receive less weight.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

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7 Tips To Recruit Power Sellers to Your Marketplace

Algopix

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. Reaching out to sellers via social media and other online marketplaces is a great idea; however, in-person meetings are also highly effective.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

It’s the most important trend for managers at 60.5%. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. Consumers now shop across more channels and devices than ever.