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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.”

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

The original and most potent form of social commerce is embodied by everyday word of mouth, in which people recommend things to their family and friends. Customers recommend products and services to other people, casually and in-the-moment, millions of times each day on social media, in direct messages, texts, emails and so on.

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5 strategies to stand out during BFCM

lateshipment

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. In terms of savings, we see that our members are driven by our big promotional events in the Spring and during the holiday season. Emeline Berlind. RTP: Sephora is known for having a rich customer experience.

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