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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

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The North Face Five-Year Global Expansion Plan Includes 300 New Stores

Retail TouchPoints

An easily movable point-of-sale area will allow stores to change their layouts in order to create a more experiential shopping journey, which will be supplemented with community, education and athletic events. Stores also will beef up BOPIS and ship-from-store options to support omnichannel consumer journeys. “As

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

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The Complete Guide on Omnichannel Commerce Based on Your Ecommerce Platform

Smile.io

That’s a little something called omnichannel commerce. Omnichannel commerce involves selling your products across multiple different channels, which can be both online and offline. The benefits of omnichannel commerce include everything from inventory management to customer loyalty. Next up is starting to sell in person.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service. One-to-one tablet-powered service is made extra relevant thanks to deep customer profiles that budtenders access and update via the point-of-sale system. Photo credit: Cookies.

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Untethered – how mobile POS transforms the checkout

iVend

The point of sale is the engine room of every store, where the transactional business of retail takes place. It’s also often the only point at which there is any direct engagement with the shopper. Flexibility – the number of checkouts a store needs may increase – say in holiday season, or during sales.

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