Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson
Retail TouchPoints
MARCH 15, 2021
Alex Richardson, Chief Technology and Digital Officer at haircare retailer Frederic Fekkai Brands , noted during the presentation that “Even though we only have about 20 SKUs, we found a lot of customers didn’t know quite which product to use, since you can just walk into Target or Ulta Beauty and look at the shelves of products.
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