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Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Retail TouchPoints

Brands in the food, health, CPG and fashion industries are taking notice and establishing a more emotional relationship with consumers for everyday products. How can brands and retailers best acquire the data they need to be successful while adhering to new data privacy guidelines and requirements?

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

The rise of digital technology and the aftermath of the global pandemic have both influenced how consumers interact with brands, and it is our responsibility to ensure that Aldo Group is well-positioned to meet these evolving needs in three broad areas. Unified commerce: Consumers today expect a seamless shopping experience across channels.

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Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. Ask Questions, Get Answers. Personalization goes beyond knowing your customers’ names and emails.

Clothing 274
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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

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Reimagining What’s Possible With 5G In Retail

Retail TouchPoints

Whether it is the in-store or online experience, technology will play a key role in meeting these customer and societal changes. Fashion Week is a good example: taking the experience of “attending” Fashion Week and pushing it out to a broader digital audience as an immersive, augmented environment. Early Adopters.

Retail 279
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Sitoo recognised in 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers

365 Retail

Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere. Already Sitoo works with leading European retailers including Scandinavia’s largest fashion retailer, Varner, across 1,200 stores, and UK brands including TFG London, ALDO Shoes, Nudie Jeans and Mint Velvet.

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The Ultimate Guide to Upsellit’s Remarketing Experience Solution

UpSellIt

That’s why we take a flexible approach, tailoring and integrating our solutions to precisely meet your unique priorities, ensuring impactful results precisely where they matter most to you. Brands can mix and match our experiences to meet your unique goals. We understand that your goals may encompass more than just these areas.