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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? There’s good news.

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. Brands can initiate various customer loyalty and rewards programs based specifically on what customers are doing with those products.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

Where the two sides do meet is with nearly all the senior retail executives agreeing that today’s consumer expects retailers to operate in a more sustainable way. But operating sustainably isn’t just about meeting consumer expectations — there are industry and business practices to fulfil too. There’s Also Legislation to Consider.

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Exclusive Q&A: At J.Jill, #Customerobsessed is Much More Than a Hashtag

Retail TouchPoints

J.Jill has achieved levels of customer loyalty that other retailers can only aspire to. The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

When retailers truly understand their audience, they’re able to curate merchandise to meet their specific needs. But if a store takes time to meet its customers where they are, it makes them feel seen and understood. It means putting your customers first and leveraging localization to increase sales and customer loyalty.

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What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

These engagement meetings revealed a range of sustainability efforts, some perfunctory and others proactive. ESG analysis could indicate that management is focused on long-term competitive market advantages that also may help it meet future bondholder obligations. Discretionary Goods Demand Higher Environmental Scrutiny.

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