Integrate Pricing, Promotions and Markdowns to Drive Profitability
Retail TouchPoints
OCTOBER 16, 2023
But at the same time merchantsβ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. You have marketing, creative and the brand vendors who are sometimes the ones initiating the promotions, so itβs a more complex process that is starting to get streamlined by technology.β
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