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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. In fact, there are now roughly 3.78

Consumer 252
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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. Embrace multichannel marketing. Elevate your content. We’re still in the early days of the metaverse.

Marketing 328
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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

From engaging with customers to creating a social media presence to managing inventory, read on to learn how to ready your business for Black Friday. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. Over the past three years, eCommerce website traffic from social media tripled !

eCommerce 104
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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

Influencer marketing strategies involve creating partnerships with social media influencers , or creators who have amassed a following on one or more platforms by developing a collection of content typically focused on a distinct niche. Each social media channel has a different demographic.

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How To Sell On Pinterest: A Step-by-Step Guide For Retail Business Owners

Korona

Retail businesses should sell on Pinterest for several reasons: High conversion rates : Pinterest has higher conversion rates than other social media platforms. According to a report by Hootsuite, the average order value for sales referred by Pinterest is $50, higher than any other social media platform.

POS 52