6 Paid Social Trends to Be Aware of in 2024
Retail TouchPoints
JANUARY 12, 2024
In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Its widespread popularity and extensive reach make it an invaluable tool for online retailers.
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