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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Would they recommend it? Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. Did they like your service/product?

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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

This is the first installment of a blog series that explores the current state of digital assistants and their impact on the e-commerce industry. The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. Amusement — games, stories.

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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

This is the first installment of a blog series that explores the current state of digital assistants and their impact on the e-commerce industry. The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. Amusement — games, stories.