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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. 5 Steps for Optimizing AI Adoption Tiernan also identified five key steps organizations should take to maximize the benefits of AI: 1.

Games 217
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They’re in the sales game now. They have a more valuable position.”. The pressure is high. ”.

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How Natural Language Processing AI Is Aiding Modern Industries

365 Retail

While all the hype is one generative AI, natural language processing (NLP) is one area that immediately impacts modern industries. NLP In Gaming The gaming industry has many applications that NLP technologies can impact. NLP chatbots can provide instant customer support, addressing user queries without human support.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in any industry. Program highlight: incentivized user-generated content In an industry as visual as the arts and crafts industry, social proof is an invaluable asset.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.