Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

PPC 199

PPC Recommendation Mobile SEO 199

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Note: Want our personalized help and recommendations to get more B2B customers online?

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

UpSellIt

JULY 16, 2020

Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. Each of these segmentation strategies gives us a different way to group consumers and understand consumers. They’re also more likely than Baby Boomers to make a purchase on a mobile device.

Marketing 86

Marketing eCommerce Recommendation Sporting Goods 86

Kissmetrics

AUGUST 21, 2017

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414

PPC Games Recommendation B2B 414

Ecommerce Platforms

SEPTEMBER 21, 2020

Mobile traffic makes up 70 percent of all eCommerce traffic. Mobile traffic makes up 70 percent of all eCommerce traffic. Websites optimized for mobile reaped bounty returns as most visitors to eCommerce stores relied on a mobile device. Only 30 percent of visitors used non-mobile sources to access eCommerce stores.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

BigCommerce

JUNE 6, 2017

Lumping all these customers into one group is a big mistake. Next, group website URLs into different Buyer Segments. In the example below, the Decision segment visitors are broken down into 3 groups: 0 – 30 days. I recommend starting with four methods and tools: Method #1. They visited different pages. Mistake #2.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

JANUARY 22, 2020

Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations. For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. Are more searches performed on mobile devices? Talk to one of our SEO experts here.

eCommerce 189

eCommerce SEO Article Recommendation 189

Ecommerce Platforms

MARCH 2, 2022

Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Copy Insights: The Smart Copy solution ensures you can get recommendations for the most high-converting copy based on your tone-of-voice, audience, and message.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse! Cyber Week 2017 Mobile v.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Retail TouchPoints

APRIL 13, 2021

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. This is the cumulative version of PageSpeed Insights and shows URL performance grouped by status, metric type and URL group. Speak with your developer to see what options are best for your site.

SEO 226

SEO Improvements Recommendation Mobile 226

BigCommerce

NOVEMBER 2, 2017

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) 21 Apple Pay Tips and Why It’s the Future of Mobile Payments.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). If you shop on your phone for a pair of shoes but buy them on your laptop, you might still see ads for those shoes on your mobile device—which is terrible for ad spend, as brands waste money targeting users that have already converted.

Marketing 255

Marketing Information PPC Social Media 255

Store Growers

JULY 16, 2019

Now that you know what negative keywords are and why you should use them, it’s time to find the ones you should add to your campaign and ad groups. You can find it inside your Google Ads account: Let’s say you have an ecommerce store where you sell mobile chargers. It’s similar to SEMrush but had a lot fewer PPC features.

Definition 121

Definition Article PPC Mobile 121

Ecommerce Platforms

MARCH 10, 2021

Mobile data access for all Semrush users. With the entire web now covered by mobile-first , access to mobile databases is a must-have for any digital marketer. After all, desktop and mobile data can sometimes vary considerably, and it is mobile that shapes the future of digital marketing.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Ecommerce Platforms

OCTOBER 22, 2018

In addition to establishing the most popular search questions bearing a specific keyword, it points out SERP elements affected by the keywords, analyzes the keyword’s average difficulty, plus helps organize keywords into groups based on subject. Now, that’s only one part of SEO. And certainly the simplest one for that matter. Then get this.

Marketing 116

Marketing Social Media SEO PPC 116

Kissmetrics

AUGUST 9, 2017

Mike Porter, marketing director for a personalization system developer, says : “Personalization takes information and makes recommendations to pitch products that have a 70 to 90 percent likelihood of being a match [with the interest of the customer.]” Shopping preferences (browser type, mobile v.

Social Media 242

Social Media PPC Management Customer 242

AcquireConvert

OCTOBER 3, 2021

Ads on mobile and tablet devices are shorter and only show one header. Select the level you’d like to add the snippet to from the Add to drop-down menu (add at the account, campaign, or ad group levels – see more about this below). Should you add snippets at the account, campaign, or ad group level?

Shopify 36

Shopify Shipping Costs Jewelry Information 36

Optimizely

JUNE 28, 2018

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

ROI Revolution

JANUARY 25, 2023

Drive downloads to your mobile app from your website.   With server-side testing, users get split into a control or variation group at the server level – with the added bonus of not impacting site speed! You should have multiple payment methods, such as PayPal, Apple Pay, and BNPL options like Klarna and After Pay.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

SEPTEMBER 26, 2017

Landing pages come in two main groups: Accidental. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. To increase trust, we recommend adding security indicators like: Seals of memberships in professional organizations. Intentional. I totally meant to do that!”.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. A Google mobile-friendliness test (to ensure you provide a premium experience for customers using mobile devices to browse your website). You get access to a quick SEO analysis that makes recommendations on what to improve. A Google mobile-friendly test.

SEO 104

SEO Shopify Marketing eCommerce 104

Kissmetrics

SEPTEMBER 17, 2021

I recommend at least once a year, but every quarter is ideal. I recommend creating a spreadsheet to maintain all of the information you’ll be recording. The percentage of users in each age group. Take note of which gender, age groups, and locations make up the majority of your fans. How often should you perform an audit?

Social Media 358

Social Media Information PPC Beauty and Health 358

eCommerceFuel

APRIL 20, 2018

Brian shares his tips for an engaged Facebook group, talks about why listening to customers is crucial and also weighs in on why handwritten notes are still a good idea. But if I post off, like we just created a Facebook group, you know, in the last two weeks. So, I waited way too long to create a Facebook group.

Customer 30

Customer eCommerce WooCommerce Shipping Costs 30

BigCommerce

JULY 3, 2017

Their physicians and lymphedema therapists recommended a compression sleeve as the most efficient way of controlling the swelling. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. Mobile growth is up 40% YOY. TEST EVERYTHING ALWAYS.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. While desktop declines, mobile search ad spend is growing, projected to go from $33.34B in 2019 to $36.621 in 2020.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Mobile revenue predictions for 2021 and how you can take action. 2020 COVID-19 + mobile stats + trends. For mobile app orders, interest has grown from 16% to 28%. trillion by 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. 10% more time spent on mobile this year ( Merkle ). 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. Mobile ad spend rising despite pandemic.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

APRIL 8, 2021

Mobile revenue predictions for 2021 and how you can take action. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). We’ll dive into: . 12/29 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136