Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

SellBrite

JUNE 23, 2017

Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. When it comes to Amazon PPC, it’s important to understand that there is no ‘perfect’ method to set up an ad campaign.

PPC 165

PPC Recommendation Reference Improvements 165

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

JUNE 13, 2022

For example, our team increased bids on the “Business & Industrial Products” interest group and decreased the “Home & Garden - Do it Yourselfers” interest group. For example, Groove Commerce adjusted an ad keyword type from “3m command hook” to a broadened tape-adhesive ad group. CPC under $1 at $0.59 (year over year).

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 13, 2021

eCommerce PPC. We create a thorough strategy based on your business needs, create a sitemap and offer marketing, technology and brand recommendations. Determining the various groups of customers will inform your eCommerce strategy and help you segment campaigns and promotions further down the road. eCommerce PPC.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Groove

AUGUST 11, 2020

To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. this can be anything from location and age group to education level and more. Determine what keywords your competitors' ads are showing up for, and consider adding those keywords to your ad groups.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. Google recommends not using this feature unless you are a skilled ad tester, as it will impede the ability of the responsive search ad software. All you need to do is pay your regular PPC fees and let Google take over from there. The best part?

PPC 306

PPC Recommendation Information Improvements 306

Groove

FEBRUARY 21, 2019

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. AdWords Keyword Grouping Tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. AdWords Advisor.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. If several different groups of people buy your products, you’ll need to develop a buyer persona for each of them. Understand the Luxury Customer.

Marketing 363

Marketing PPC SEO Magazine 363

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. Our Recommendations. We also recommended that it was best for the client to leverage audience demographic data to improve conversion rate. Check out our eCommerce PPC services to learn more about our approach. this happened alongside the October launch. Conclusion.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

AcquireConvert

DECEMBER 15, 2020

That’s where social commerce and group buying comes in. eCommerce stores are the way of the future, but the advertising for those stores can become incredibly expensive, either with pay-per-click (PPC) campaigns or third-party marketing companies. What is Group Buying? There’s a lot of advantages to group buying.

Shopify 66

Shopify Merchant Services eCommerce Social Media 66

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Before anything else, we recommend scaling content production to target all of your important customer segments.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Ecommerce Platforms

JANUARY 10, 2022

That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Pair all of that with the Amazon Product Research tool, Keyword Wizard, and the PPC Optimizer and you have a full selling optimizer for any Amazon business. analysis for every keyword. Helium (Cerebro).

PPC 197

PPC Channel Information Other 197

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

PPC 199

PPC Mobile Recommendation SEO 199

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

365 Retail

JUNE 22, 2023

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

Consumer 96

Consumer Retail PPC Social Media 96

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client.

PPC 105

PPC Events eCommerce Recommendation 105

Ecommerce Platforms

APRIL 4, 2023

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. You can also view stats by product or time period (today, yesterday, and this month).

Shipping Costs 104

Shipping Costs PPC Demo Live Chat 104

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. This is a highly effective strategy. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

BigCommerce

MAY 2, 2017

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. Product Group. Plus, if applicable, he may have seen that his product group and product type name were also off. I absolutely recommend Amazon Pay. I was on Page 1! Sales and ranking returned.

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. .

PPC 89

PPC Events eCommerce Recommendation 89

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Note: Want our personalized help and recommendations to get more B2B customers online?

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Store Growers

APRIL 1, 2021

I’m not against the recommendations that are driving the optimization Score (some are actually useful). For each recommendation, you have the option to dismiss it: That will trigger a little survey to pop up. Beware that this recommendation can pop up again in the future). Dismissed vs applied recommendations.

Recommendation 91

Recommendation Improvements Article Management 91

365 Retail

MAY 31, 2023

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

Consumer 52

Consumer Retail PPC Social Media 52

Kissmetrics

DECEMBER 21, 2021

The last thing you’d ever want to do is exclude a person or group of people through your marketing. While having a target audience may help narrow your focus and improve your PPC campaigns, it won’t necessarily win you any fans when it comes to your content. Yet many marketers and writers have made this mistake. What you say matters.

Article 277

Article Blog PPC Marketing 277

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Like with any good test methodology, a Facebook Brand Lift Study involves two groups: test and control. Your chosen audience is randomly divided into these two groups to ensure that the results of the test aren’t skewed from outside factors.

eCommerce 90

eCommerce PPC Social Media Information 90

Kissmetrics

FEBRUARY 2, 2021

Etsy recommends the Automatic choice, which costs 20 cents per listing and lasts for 4 months. You can now add these optional details: Sections: This allows you to group related items. Etsy’s PPC feature works pretty much like any other PPC advertising campaign. Fill out your renewable options. Complete the Type section.

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Like with any good test methodology, a Facebook Brand Lift Study involves two groups: test and control. Your chosen audience is randomly divided into these two groups to ensure that the results of the test aren’t skewed from outside factors.

eCommerce 78

eCommerce PPC Social Media Information 78

Inflow Insights

DECEMBER 14, 2021

Using our three-tiered eCommerce PPC strategy as a starting point and customizing it for Skreened’s unique brand needs and goals, we implemented the following campaign structure: Step 1: Identify highest-value search terms. This first tier can be great for mining new keywords or product groups at a cheap cost. The bottom line?

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

AUGUST 21, 2017

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414

PPC Games Recommendation B2B 414

Kissmetrics

SEPTEMBER 20, 2021

As a niche business, however, I’d recommend looking for micro-influencers with more targeted audiences. I don’t recommend using all the platforms at once, as it can be difficult to master the nuances and optimize multiple campaigns at the same time. They increase brand awareness through word of mouth. Choose Your Ad Platform.

Social Media 271

Social Media Shopify Magazine PPC 271

UpSellIt

JULY 16, 2020

Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. Each of these segmentation strategies gives us a different way to group consumers and understand consumers. What is Market Segmentation? Why is Segmentation Important? Demographic Segmentation.

Marketing 85

Marketing eCommerce Recommendation Sporting Goods 85

Blue Winston

FEBRUARY 15, 2021

We are constantly improving our BlueCinston PPC tool with new functions and options. In part Automated Scripts you have an option to calculate max CPA for every product (Ad Group), there are 3 ways: Set fixed maxCPA for every product (Ad Group) Dynamically calculate maxCPA from Product price Set maxCPA as value from XML feed 3.

PPC 55

PPC Improvements Article Recommendation 55