Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 27, 2020

The first group go out of their way in search of what they need. If so, you belong in the first group. The second group waits on others to suggest what they should want. Then you belong in the second group. Remember the first group of people I mentioned, those who go out to find what they need?

Marketing 291

Marketing Social Media Article SEO 291

Inflow Insights

JANUARY 22, 2020

After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings). Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations.

eCommerce 189

eCommerce SEO Article Recommendation 189

ROI Revolution

JANUARY 3, 2020

This plateau in growth could partly be attributed to the fact that older age groups are more reluctant to join Instagram. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. This doesn’t mean that the platform is going extinct, however.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

eCommerce CEO

MAY 3, 2018

Unlike traditional AdWords SERP (search engine results page) ads, to be successful with Google Shopping eCommerce advertisers need to take an SEO optimization-type approach. When creating your SERP AdWords ads you create campaigns, ad groups, descriptions and images, all in line with your chosen keywords. Category Product Groups.

Shipping Costs 62

Shipping Costs PPC Clothing Shipping 62

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Ecommerce Platforms

MARCH 2, 2022

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. AMP pages : Excellent accelerated mobile pages with extensive customization. Custom scripts : Add custom CSS, HTML, and JavaScript.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. Niche PPC Strategies. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse! Cyber Week 2017 Mobile v.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

FastSpring

MARCH 11, 2021

Juniper research predicts a huge increase in the adoption of mobile messenger apps from 2.3 In essence, they’re similar to Facebook groups, but they exist on Slack. Unlike Facebook groups, Slack communities are typically broken down into a number of different channels. billion unique users in 2016 to 4.2 billion in 2021.

SEO 148

SEO Marketing Channel PPC 148

BigCommerce

DECEMBER 13, 2017

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. That, combined with great reviews and optimized SEO you’ll have a winning strategy. Amazon listings can be SEO’d.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

BigCommerce

NOVEMBER 2, 2017

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) In my mind, there have been three major phases in SEO.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Retail TouchPoints

APRIL 13, 2021

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. This is the cumulative version of PageSpeed Insights and shows URL performance grouped by status, metric type and URL group. Improve your site loading speed.

SEO 226

SEO Improvements Mobile Recommendation 226

Inflow Insights

APRIL 16, 2019

The goal here is to create two groups; one that has the high converting search terms, and another with the low – medium converting search terms. The best performing search queries group will likely contain several branded terms, with specific model names, SKU codes, part numbers, and other searches that show a high purchase intent.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Ecommerce Platforms

MARCH 10, 2021

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. Mobile data access for all Semrush users.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Ecommerce Platforms

OCTOBER 22, 2018

SEO was quite straightforward back then. Then everyone started joining the SEO bandwagon as the web grew. SEO is now more complicated than ever before. Thankfully, there are numerous AI engines on the web built to handle the SEO heavy lifting. At the top after SEO is paid advertising. SEO is a very wide field.

Marketing 116

Marketing Social Media SEO PPC 116

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Drive downloads to your mobile app from your website.   Nobody likes a pop-up!

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? More specifically, 61% stated SEO and building their organic presence as their top project. Compare that to email and PPC marketing that average at just 0.6%. With an initial group of 50 leads, they got 50% of them to schedule a 30-minute sales call with the sales team.

Marketing 249

Marketing Mobile PPC Games 249

Store Growers

JULY 16, 2019

Now that you know what negative keywords are and why you should use them, it’s time to find the ones you should add to your campaign and ad groups. You can find it inside your Google Ads account: Let’s say you have an ecommerce store where you sell mobile chargers. It’s similar to SEMrush but had a lot fewer PPC features.

Definition 121

Definition Article PPC Mobile 121

BigCommerce

JUNE 27, 2017

By checking for commonly searched phrases and applying SEO techniques, you can match at least the most popular keywords to the content of your product page. Are they just the ones that have an ad or PPC campaign linked to them? The fact is that, usually, store owners do not plan for this. Category page. This is the conventional wisdom.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

Lemonstand

AUGUST 30, 2018

“Everyone” says we’re living in the mobile-first world, but are we? The idea of adapting your business for smartphone and tablet users makes sense without a doubt, but you shouldn’t necessarily bet your life on mobile only. Rethink Your Device Targeting. Let’s look at the numbers first. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Kissmetrics

SEPTEMBER 17, 2021

The percentage of users in each age group. Take note of which gender, age groups, and locations make up the majority of your fans. Finally, the “Mobile Footprint” tab tells you which carrier and devices your followers mostly use. I integrate SEO and PPC for this very same reason. What other pages they like.

Social Media 358

Social Media Information PPC Beauty and Health 358

eCommerceFuel

APRIL 20, 2018

Brian shares his tips for an engaged Facebook group, talks about why listening to customers is crucial and also weighs in on why handwritten notes are still a good idea. But if I post off, like we just created a Facebook group, you know, in the last two weeks. So, I waited way too long to create a Facebook group.

Customer 30

Customer eCommerce WooCommerce Shipping Costs 30

BigCommerce

AUGUST 31, 2017

Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Focus on SEO. SEO takes time, so if you want to rank in December, you need to start today. SEO takes time, so if you want to rank in December, you need to start today. Of course, this process can be sped up significantly if you work with an SEO expert.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

BigCommerce

JULY 3, 2017

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

Omnisend

JANUARY 5, 2024

These may include: what achievements you intend to target the features of the site e.g. whether it will have a blog will it be a single ecommerce store, or a multi-store selling products online to different groups of buyers? SEO strategy Identify and incorporate target keywords and phrases your audience uses to search for products/ solutions.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

MARCH 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. While desktop declines, mobile search ad spend is growing, projected to go from $33.34B in 2019 to $36.621 in 2020.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. 10% more time spent on mobile this year ( Merkle ). 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. Mobile ad spend rising despite pandemic.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. 10% more time spent on mobile this year ( Merkle ). 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. Mobile ad spend rising despite pandemic.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Mobile revenue predictions for 2021 and how you can take action. 2020 COVID-19 + mobile stats + trends. For mobile app orders, interest has grown from 16% to 28%. trillion by 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

Mobile revenue predictions for 2021 and how you can take action. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). We’ll dive into: . 12/29 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136