Remove Groups Remove Mobile Remove Recommendation Remove Shopping Carts
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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150
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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Depending on who you want to believe, it’s estimated that since late-2014 more than 50% of all online purchases are made from mobile devices.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
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How Do Mobile Devices Factor Into the Future of In-Store Personalization?

Sailthru

If you’re nearby, a push notification will remind you there’s something in your shopping cart. Mobile: The Centerpiece of In-Store Personalization. For one thing, the cosmetics giant understands that smartphones are the common thread tying the entire shopping experience together. What makes Sephora so savvy?

Mobile 94
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Know Your Customer: How (and Why) to Get to Know Your Anonymous Shoppers

Optimizely

An abandoned shopping cart may be the strongest signal of intent a shopper provides. Marketers have long since reacted to this event and automated abandoned cart (and browse) email messages, and more recently SMS (or better yet MMS) messages. All told, this group makes up 84% of all visits. Clearly, no.

Customer 195
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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

In ecommerce segmentation, a consumer base is divided into several groups (aka “segments”) based on certain characteristics, behaviors, traits, habits, or preferences. Ecommerce personalization examples include: Product recommendations based on browsing and purchase history. Personalized shopping carts and checkout experiences.

eCommerce 107