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eCommerce UX: How Website Design Affects Conversion Rates

Groove

In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recommendations.

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The ABCs of Digital Accessibility (and Beware of Shortcuts!)

Retail TouchPoints

Retailers must consider the accessibility of their entire online presence — including desktop sites, mobile sites, native apps, videos, documents and emails. This may depend on your industry; however, the most common and widely accepted standard is the Web Content Accessibility Guidelines , also known as WCAG. Logistics of an Audit.

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6 Great Cart Abandonment Approaches from Burberry, Etsy and Adidas

Sailthru

“Look but don’t touch” is a great guideline for a museum, but an extremely unprofitable habit for retail consumers to have. A Statista survey found that in 2018, the cart abandonment rate was almost 75%. That means that on average, if someone adds four items to their online shopping cart, they’re only buying one.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. So, let’s dig into some guidelines. Desktop vs Mobile Conversion Rate. Creating a mobile-first site.

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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

Kissmetrics

At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. A whopping 85% of customers trust online reviews as much as they trust personal recommendations. Online shoppers are looking for convenience.

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Everything You Need to Know About WooCommerce Payment Gateways

SellBrite

The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some payment gateways offer only card payments, while some offer card payments alongside other mobile payment options. Image Source. Stripe charges 2.9% Image Source. Image Source.

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Cross-selling and upselling in Magento

Onilab User Guides

Product recommendations drive 26% of the sales, simplify navigation, and contribute to personalization (which is expected by 78% of the shoppers). Moreover, product recommendations create a better customer experience by adding value to the initial purchase. Recommendations on the website. Shopping cart.

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