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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

The beauty of the retail industry today is the number of options for brands to connect with customers. Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Some may argue there are too many options.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

And while onsite media darlings like Amazon have the lion’s share of revenue (along with audience), marketers will be wise to not put all their fruit in one basket. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

Retail 325
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 266
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Why LUSH Traded Social Media for a New Era of Collaborative Storytelling

365 Retail

To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. We won’t be partnering with companies that aren’t trying to improve.” “We This is where Collaborative Storytelling comes in. in the first week and over £4m Globally to date.

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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. The best PPC agencies understand how to use numbers to strategize new ideas that improve your overall ROI. They focus on the right PPC channels.

PPC 279