Inflow Insights

MAY 14, 2020

Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients. We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Store Growers

MAY 16, 2019

Away is a US-based direct to consumer ecommerce business that sells travel luggage. It was a collection of travel stories put together by 40 different people, all people with at least some influence. away travel. away travel luggage. per click and “away travel” costs $0.32 Branded keywords: Away travel.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

NOVEMBER 11, 2021

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Appliances, home improvement, and travel are just some of the categories that benefit from a focus on Google Search & Shopping Ads. Less visually appealing in nature.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

DECEMBER 14, 2020

By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP. For example, your enamel travel mugs might cost $5 to make, but it costs you $15 of ad spend to get a customer. Use Sponsored Brands to Increase Brand Awareness. What does that mean?

Improvements 360

Improvements eCommerce PPC Channel 360

Whisbi

JULY 10, 2019

This approach doesn’t mean stopping your PPC and converting everything – this is just a new tool available to marketers and a slightly different way of thinking about the objectives. Companies can not only improve this by offering a better experience, but also by implementing conversational tech that gathers feedback.

Marketing 68

Marketing Travel Social Media Books 68

Ecommerce Platforms

MAY 2, 2018

Ecommerce Paradise podcast host Trevor and his wife travel the world all while building, automating, and outsourcing ecommerce businesses. All of the entrepreneurs featured on the show bootstrapped their businesses with the purpose of improving their lifestyle. Ecommerce Paradise. Ecommerce Allstars. The Syndicate: Angel Investors.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

AcquireConvert

OCTOBER 23, 2022

Otherwise, you’re travelling blindly down a road and will never know when you get to your destination. Ask yourself: How can your website and SEO performance be improved? . If your shop sells products in a less competitive niche, you may make some good early gains whereas a crowded niche will take longer to improve rankings.

SEO 28

SEO Shopify PPC Recommendation 28

Omnisend

OCTOBER 5, 2021

Learning how to adapt, change, and improve isn’t something any merchant should stop doing—something Helen makes very clear. We explored this notion further by not only asking Helen about ways to improve, but mistakes to avoid. As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

Learning how to adapt, change, and improve isn’t something any merchant should stop doing—something Helen makes very clear. We explored this notion further by not only asking Helen about ways to improve, but mistakes to avoid. As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Korona

NOVEMBER 23, 2021

Ensuring that you have an adequate number of staff members will help you provide a better level of customer service and improve the shopping experience for each of your customers. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. .

Small Business Retail 52

Small Business Retail POS Social Media PPC 52

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

SEPTEMBER 16, 2019

The problem is, they often don’t know what their ROI from live chat is (or how to improve it). How does chat perform on different marketing channels SEO, PPC, email, etc.? Then, you can use that data to segment customers and send them more relevant emails, improving the open rate.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

JANUARY 31, 2022

Not only did we see Instagram-referral traffic increase, but we also saw improvements in our bottom-funnel and purchase campaigns at the same time — for an overall 39% increase in add-to-cart events, 73% increase in purchases, and 15% increase in ROAS. Moral of the story? Connecting the Multi-Channel Dots. The sky’s the limit.

Social Media 128

Social Media Multi-channel PPC Channel 128

Kissmetrics

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. For example, you might be a high-end shoe company, but your PPC competition might be discount websites. Ready to craft magnetic copy for your ads?

Social Media 284

Social Media Volusion Improvements Article 284

ESW

DECEMBER 14, 2020

In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. Natural disasters can cut off travel or damage your building. There are considerable benefits to PPC ads, writes Eric Sachs , CEO of Sachs Marketing Group.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

BigCommerce

SEPTEMBER 4, 2018

Mobile is the key driver of digital retail growth,” said Ryan Williams, head of client insights, retail, travel and CPG at comScore last year. Although not a direct ranking factor, AMP improves user experience and page speed for mobile users –– ideally increasing user engagement with your site. And, mobile sales are on the rise.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

eCommerceFuel

APRIL 13, 2023

Hot tip: Use an Amazon listing optimization tool like Helium10 to help you improve every aspect of your product listing to maximize sales and boost your rankings. Tarriss Travel Gear—Moved away from Amazon Tarriss Travel Gear started on Amazon in 2014 with a $6,000 investment and a single private label product.

Shipping Costs 26

Shipping Costs Merchant Services Fulfillment Shopify 26

eCommerceFuel

APRIL 13, 2023

Hot tip: Use an Amazon listing optimization tool like Helium10 to help you improve every aspect of your product listing to maximize sales and boost your rankings. Tarriss Travel Gear—Moved away from Amazon Tarriss Travel Gear started on Amazon in 2014 with a $6,000 investment and a single private label product.

Shipping Costs 26

Shipping Costs Merchant Services Fulfillment Shopify 26

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. This particular eCommerce company we work with is in the travel business. Home Improvement. Baby Products. For others, it may be more subtle issues.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

BigCommerce

JULY 3, 2017

In 2002, our founder was traveling around Montana and saw a number of gorgeous old barns in various states of disrepair. In my effort to improve my process, I made another discovery. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

ROI Revolution

MARCH 2, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update. 10/7 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

NOVEMBER 4, 2020

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. digital travel sales are expected to drop 44.7%

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. digital travel sales are expected to drop 44.7%

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2021

This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same. 10/7 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 1, 2020

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. digital travel sales are expected to drop 44.7% 9/9 update. department stores may not survive the pandemic. Due to COVID-19, U.S.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

BigCommerce

JULY 2, 2018

Improving an industry. In 2002, our founder was traveling around Montana and saw a number of gorgeous old barns in various states of disrepair. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. As a material scientist, I knew there could be something better. Mira Herman, Owner, Rose Mira.

BigCommerce 310

BigCommerce Beauty and Health Shipping Costs Gifts 310

ROI Revolution

JUNE 1, 2021

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update. 10/7 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 2, 2021

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update. 10/7 update.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 1, 2021

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update. 10/7 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

SEPTEMBER 9, 2020

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/9 update. 5/26 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

Although the situation has improved in recent weeks as many countries have seen a decrease in COVID-19 cases and shipping lag times have finally caught up with demand, a second wave in the U.S. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 7/9 update. 6/9 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JANUARY 5, 2022

Digital ad spend for the travel industry is expected to jump 15.3% Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away. Target will see retail ecommerce sales hit a record $18.64 eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

FEBRUARY 2, 2021

This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B. Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same. 10/7 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68