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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Would they recommend it? What if your competitors take advantage of this?

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Using social media to promote anything especially appealing about your delivery methodology, such as free shipping, strongly guaranteed holiday arrival or a percentage of your sales going to a philanthropic cause.

SEO 264
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

eCommerce 204
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.

Marketing 275
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How Long Does SEO Take? What To Expect

Inflow Insights

In this blog, we’ll walk you through average timelines for SEO results, using case studies from our own work, as well as industry research. In 2019, we recommended that a client prune the worst 10% of their content. That’s why we recommend this strategy sparingly. How Long Does SEO Take? Remember: That’s the point.

SEO 156
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In fact, 64.3%