Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 319

Retail TouchPoints

APRIL 17, 2024

Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

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Social Media B2C B2B Customer Data 297

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Social Media Electronics Accessories Clothing 289

Retail TouchPoints

DECEMBER 15, 2023

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. How social media and technology affect children is dependent on a number of factors.

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Social Media Technology Automotive Definition 264

Retail TouchPoints

SEPTEMBER 14, 2023

For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work. Over the last two years he has helped double Eyebuydirect’s social media following to 3.1

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Customer Social Media Recommendation Presentation 278

Retail TouchPoints

DECEMBER 13, 2023

Sustainable beauty considers the environmental impact of the beauty industry and the health and well-being of both the individual and the planet. With trends changing rapidly in the beauty industry, companies must adapt their packaging options to satisfy their customer base. Additionally, glass is infinitely recyclable.

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Beauty and Health Social Media Consumer Customer Loyalty 259

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

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Recommendation Customer Retail Social Media 147

ROI Revolution

FEBRUARY 19, 2020

Also highlighted in February’s Social Media Water Cooler are successful stats from Pinterest and Snapchat. ” to “Will you recommend my products to a friend?” This data can be, and has been, pivotal for many businesses across a myriad of industries. Another Privacy Update From Facebook.

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Social Media Information Recommendation Channel 78

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

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Social Media Recommendation Consumer Marketing 299

Retail TouchPoints

NOVEMBER 30, 2021

Based on our data, cashback rewards drive a 10X increase in transaction conversion rates, from the industry standard ~1.5% – 2%, to over 15%. Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.”

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Social Media Marketing Customer Recommendation 262

Retail TouchPoints

MARCH 25, 2021

The change will be a reckoning for the advertising industry.”. An Opportunity to Rebuild the Ad Industry’. We have an opportunity to rebuild our industry in a people-first and privacy-first way while conveying the value we bring.”. “We Major social media platforms already are taking a stab at conveying that value.

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Retail Consumer Social Media POS 264

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

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Social Media Recommendation Other Download 311

365 Retail

FEBRUARY 7, 2024

While all the hype is one generative AI, natural language processing (NLP) is one area that immediately impacts modern industries. With its speed, NLP AI can analyze massive amounts of data and metrics from all online sources, including websites, social media, customer forums, and more.

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Games Technology Social Media Improvements 52

Smile.io

OCTOBER 3, 2023

The pet industry has undergone several changes in the past few years, but none more notable than the premiumization of pet supplies. The global pet industry is worth $320 billion and is expected to grow to almost $500 billion by 2023, according to a report from Bloomberg Intelligence. Well, a loyalty program is a great place to start.

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Supplies Beauty and Health Social Media Accessories 62

Smile.io

OCTOBER 6, 2023

The electronics industry is only getting bigger. These 4 loyalty program examples in the electronics industry highlight that although not all loyalty programs need to look the same, they do have to offer immediate value to customers. Flare Audio sells earplugs and earphones and has built a large brand community on social media.

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Electronics Social Media Accessories Customer Loyalty 60

Smile.io

OCTOBER 18, 2023

Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  It’s estimated that “92% of consumers around the world say they trust recommendations from friends and family, above all other forms of advertising.”

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Subscription Social Media Merchant Services Reference 52

Wiser

NOVEMBER 13, 2023

When implemented strategically, employee advocacy can be a game-changer in the retail industry. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire.

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Social Media Retail Events Recommendation 148

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. Social Media Creates a Blueprint for Future Innovation. means these habits won’t be one-to-one translations, but social media habits can still serve as a valuable jumping-off point.

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Social Media Channel Technology Travel 278

Groove

AUGUST 20, 2020

Run a giveaway on social media. We recommend offering physical and virtual gift cards throughout the year; however, virtual gift cards are of utmost importance, especially during the holidays when online orders spike. Run A Giveaway On Social Media. Plus, they're great for showing off your industry expertise ?

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eCommerce Marketing Social Media Gifts 243

Retail TouchPoints

DECEMBER 21, 2023

After all, “conversion rate optimization” is one of the more common catchphrases in today’s retail industry. And many retail brands store their shoppers’ individual sizes and preferences in their profiles, so they can make personalized recommendations based on what shoppers have already said they want. Social media?

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Payments Retail Shipping Costs Social Media 278

Smile.io

AUGUST 25, 2023

Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in any industry. Program highlight: incentivized user-generated content In an industry as visual as the arts and crafts industry, social proof is an invaluable asset.

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Customer Loyalty Beauty and Health Food and Beverages Customer 75

Smile.io

SEPTEMBER 6, 2023

From new wellness brands and fitness trends (hello cold plunge and backyard saunas) to the latest supplements, the health and wellness industry has grown exponentially in the last few years. billion in 2023.  The nutrition and supplements industry has become a very competitive place, both in retail and online.

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Subscription Social Media Shipping Costs Reference 78

Retail TouchPoints

JULY 10, 2023

Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue. Automated catalog and product descriptions.

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Merchant Services Shipping Costs Retail Social Media 279

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

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Social Media Reference Recommendation Books 285

Groove

DECEMBER 23, 2020

Integrating social marketing efforts with social selling will help to convert followers into customers. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling. Conclusion.

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Mobile eCommerce Mobile eCommerce Social Media 370

365 Retail

DECEMBER 21, 2021

It’s no secret that the retail industry experienced incredible disruption over the past year. From the rise of online shopping and its impact on in-store sales to the increasing importance of technology and security, we spoke to a few retail experts about what those in the industry can expect to see next year and beyond. .

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Social Media Retail Payment Services Subscription 105

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. It’s not the brand itself telling you how amazing it is, but rather the opinion of someone who is an industry expert, your peer, or even a friend. Increase social media followers and engagement. for every $1 spent.

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Social Media Channel Fashion Recommendation 370

Kissmetrics

MAY 27, 2021

Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media. I recommend sticking to Facebook or Google for your paid ads. These platforms offer the greatest reach and the best targeting tools to help make sure your paid media budget goes the furthest.

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Social Media eCommerce Events Recommendation 267

Kissmetrics

DECEMBER 26, 2020

You can’t talk about online event promotion without addressing the importance of your social media accounts. I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible. Keep in mind that nothing in social media exists in a vacuum.

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Events Social Media Information Recommendation 363

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Media 298

Social Media X-cart Consumer Events 298

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

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Merchant Services PPC Social Media Shipping Costs 370

Ecommerce Platforms

JULY 25, 2022

Keep in mind that this is one of the best rates you can find to add ecommerce functionality to a website, or to strictly sell through social media. This way, you’re able to upload products and test out how the product pages and Buy buttons work on your social media sites or current website. There you have it.

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Shopify Payments Merchant Services Payment Services 211

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

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Social Media Blog Recommendation Article 290

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

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Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. That’s because nearly everyone uses email—and there are no algorithms to deal with like in social media. Not quite.

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eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. Social listening involves tracking brand and competitor mentions alongside industry conversations on social media.

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Social Media Blog PPC Marketing 214