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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Whether you’re advertising through paid search or social media, free shipping alone isn’t enough. If your only discount promotion during Cyber 5 is free shipping, don’t expect stellar performance – customers have come to expect it, especially during the busiest shopping season. ROI 2022 Holiday Ecommerce Strategy Tip.

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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Make shipping information clear and easy to find on your website. Here are some tips you can leverage to stand out from your competition during the 2022 holiday shopping season with personalized promotions: Don’t rely on free shipping alone to drive sales. Make Shipping Information Clear & Easy to Find on Your Website.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As we mentioned in a January Amazon update , Amazon recently made some heavy investments in one-day shipping that aren’t paying off quite yet. In Q3 2019, its net income fell by 26% and shipping costs rose by 46%. In the meantime, check out some more recent ecommerce news below: February 2020 Marketing News Recap.

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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Free & Fast Shipping” Callout Available in Google Shopping Ads. You may notice a new annotation appearing directly on some Shopping ads the next time you conduct a search that lets you know the seller offers “Free & Fast Shipping.” Claim your spot!

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

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