Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Table of contents What is multi-channel retailing?

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. “The

Social Media 285

Social Media Multi-channel Consumer Comparison Shopping 285

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. This is exactly why marketers need a customer data platform (CDP) that directly powers marketing. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Korona

APRIL 1, 2021

Digital channels and the ability to keep in constant and instant communication with shoppers have made this easier than ever. There are different retailing channels for any type of business. Instead, focus on a few areas where you can increase your omnichannel marketing and grow your presence. You should be no different!

Multi-channel 52

Multi-channel Channel Small Business Retail Retail 52

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. That’s called inbound marketing for ecommerce, and that’s what we’ll explain in this guide. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. This can help retailers tailor their marketing and communication efforts to specific customer segments, resulting in more targeted and effective campaigns.

Social Media 253

Social Media Multi-channel Customer Loyalty Shopify 253

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 194

Games Marketing Events Merchant Services 194

Algopix

NOVEMBER 6, 2023

One strategy that has become increasingly important in this pursuit is multi-platform analysis. These platforms offer a vast customer base, streamlined logistics, and access to a global market. This is where multi-platform analysis becomes a critical strategy for success. What Is Multi-Platform Analysis?

Multi-channel 117

Multi-channel eCommerce Order Fulfillment Social Media 117

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. Send customers relevant information.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

OCTOBER 19, 2022

These same product details also are carried over into product pages in the Klarna app with a panel outlining information designed to help customers make confident purchasing decisions, including: whether other retailers are offering a better price, faster and cheaper delivery options or different sizes and colors. Shoppable Video.

Merchant Services 254

Merchant Services eCommerce Shipping Costs Multi-channel 254

Optimizely

AUGUST 7, 2018

Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. How many times have they visited your brand website, opened your emails, or liked posts on social media? Favors email marketing messages. Have they bought a product from you yet? What kind of product?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 120

Channel Consumer Electronics Consumer Electronics 120

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. Invest in an SEO-friendly website and optimize your checkout process to make it a profitable sales channel.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

lateshipment

AUGUST 31, 2023

Gen Z vs the Millennials vs the Gen X An average working-age person consumes social media 2 ½ hours per day. They depend on social media platforms to get gift ideas and this generation embraces the ‘Buy Now, Pay Later’ payment model. Social Commerce: Scroll, Tap, Shop Social media is the new search engine.

Consumer 130

Consumer eCommerce Social Media Payment Services 130

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Go to the top.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Kissmetrics

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Why ad attribution matters.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

GetElastic

NOVEMBER 2, 2022

The research and insights are compiled in the Gartner 2022 Market Guide for PIM Solutions. Gartner developed the guide for companies embarking on changes to their current solutions based on product information management trends. You get a global overview of the market players based on specific criteria.

Marketing 78

Marketing Multi-channel Channel Reference 78

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Without this essential set of information, you’ll have a hard time making an educated decision. So, that’s a TON of money. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? The ecommerce brands he’s obsessed with.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

OCTOBER 26, 2017

Because you have the opportunity to scale and grow your brand in a new international market –– one that may potentially be in lack of your particular niche. Too many brands launch into a new market without having done their competitive and cultural research or website localization updates. O Boticario: Sniffing Out New Markets.

Payment Services 257

Payment Services Merchant Services Marketing Shipping Costs 257

Algopix

FEBRUARY 27, 2022

If you’re looking to create a multi-vendor eCommerce marketplace, one of the most important things to consider is how to attract the right vendors to your marketplace. Reaching out to sellers via social media and other online marketplaces is a great idea; however, in-person meetings are also highly effective.

Merchant Services 97

Merchant Services Social Media Multi-channel Events 97

Korona

DECEMBER 17, 2021

As a retailer or small business owner , knowing the best Christmas marketing campaigns is a must if you want to increase your sales during the holiday season. As Christmas and New Year’s quickly approaches, it is crucial to think and prepare your Christmas marketing campaign strategies. Top 6 Christmas Marketing Campaigns.

Small Business Retail 98

Small Business Retail Shipping Costs Marketing Social Media 98

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. Marketing and Promotion The ability to market and promote products effectively is vital for success on both platforms. market, especially if they have a strong focus on affordability.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network.

Retail 237

Retail Multi-channel Omnichannel Technology 237

Retail TouchPoints

AUGUST 17, 2022

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. How brands find new customers is changing,” said Nathaniel Weiss, President of beauty brand Nécessaire , one of the first merchants to use Shopify Collabs, in a statement. “How

Merchant Services 242

Merchant Services Shopify Payments Multi-channel 242

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 233

Customer Multi-channel Channel Customer Experience 233