Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

JULY 31, 2023

Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a broader shift in marketing attribution. If not, they will have to use last click with no access to a multi-touch model.

Multi-channel 236

Multi-channel eCommerce Channel Marketing 236

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

JUNE 27, 2023

Go to market in minutes. Retailers and brands spend weeks or months mapping new products and catalogs to online channels. As a result, brands can go live on multiple ecommerce channels within minutes instead of months. There are several ways you can soon start applying AI to help drive profitable growth.

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Groove

FEBRUARY 20, 2024

A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. With detailed information about individual customers, a business can better understand the unique needs and purchasing patterns of its customer base.

Shopify 195

Shopify eCommerce B2B Live Chat 195

RTP blog

SEPTEMBER 25, 2018

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. There’s certainly a lot of information that we can learn from that.” In a session at Shop.org.

Channel 150

Channel Multi-channel Marketing Merchant Services 150

Ecommerce Platforms

APRIL 25, 2019

Product inventory information might not be exactly what comes to mind when you try to think about important features missing on Shopify. And that’s basically why the much-needed Product Inventory Information Shopify app came into being. Consequently, the Location feature has since been providing information to only the store’s backend.

Information 80

Information Shopify Merchant Services Shipping Costs 80

Retail TouchPoints

AUGUST 17, 2022

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. How brands find new customers is changing,” said Nathaniel Weiss, President of beauty brand Nécessaire , one of the first merchants to use Shopify Collabs, in a statement. “How

Merchant Services 278

Merchant Services Shopify Payments Multi-channel 278

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 277

Customer Multi-channel Channel Customer Experience 277

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. “The

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

AUGUST 29, 2023

Personalization is the act of tailoring an experience based on information a company has learned about an individual. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Retail TouchPoints

FEBRUARY 4, 2021

Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to operate outside of retailers’ owned and ecommerce shopping channels. Bluecore Advertise builds on the personalization capabilities of the solution provider’s earlier offerings.

Channel 153

Channel Multi-channel Recommendation Operations 153

Retail TouchPoints

JULY 7, 2023

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Retail TouchPoints (RTP): What are some of the market dynamics impacting your clients today, especially as they try to build their DTC businesses?

Shipping Costs 273

Shipping Costs Customer Multi-channel Consumer 273

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 79

eCommerce Marketing Customer Loyalty Multi-channel 79

Omnisend

NOVEMBER 17, 2020

If you’re running a WooCommerce store, you most likely already know the importance of staying in touch with your customers and that your audience uses various online channels. But one marketing method many merchants fail to employ is SMS messaging, which is a missed opportunity. The Benefits of WooCommerce SMS Marketing.

WooCommerce 88

WooCommerce Marketing Multi-channel Merchant Services 88

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. Marketing and Promotion The ability to market and promote products effectively is vital for success on both platforms. market, especially if they have a strong focus on affordability.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. The Omnichannel Approach.

Payment Services 264

Payment Services Shopping Carts Omnichannel Multi-channel 264

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Sectors like airlines and financial institutions that have access to monetizable personal information (e.g.

Retail 287

Retail Multi-channel Omnichannel Technology 287

RTP blog

SEPTEMBER 18, 2017

Of course, checkout is simple because the retailer set up tools that enable one-touch checkout, so that checkout is as easy as tapping a button — without requiring a customer to enter in all their payment, shipping and billing information. But the power of mobile extends far beyond being able to check out across channels via a mobile device.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

BigCommerce

DECEMBER 13, 2017

It is by far the most complete and actionable information out there discussing how exactly to sell on Amazon. . Our merchants need the absolute best, most pertinent information to make this work. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant. I won’t waste their time.”

Definition 420

Definition Merchant Services Multi-channel Books 420

Groove

APRIL 1, 2022

No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online. Let’s get your store thriving! Don’t ever forget this!

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint. Identify Your Audience and Their Needs.

B2B 314

B2B B2C Multi-channel Marketing 314

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? The ecommerce brands he’s obsessed with.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Retail TouchPoints

OCTOBER 19, 2022

These same product details also are carried over into product pages in the Klarna app with a panel outlining information designed to help customers make confident purchasing decisions, including: whether other retailers are offering a better price, faster and cheaper delivery options or different sizes and colors. Shoppable Video.

Merchant Services 289

Merchant Services eCommerce Shipping Costs Multi-channel 289

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 114

Channel eCommerce Multi-channel Information 114

Omnisend

JULY 27, 2021

Cookies were once a fundamental element of digital advertising, leaving marketers to scramble for an alternative after multiple browsers announced that they would be phasing out third-party cookies. These changes have dramatically transformed the online tracking landscape, making life that much more difficult for digital marketers.

Multi-channel 148

Multi-channel Information eCommerce Channel 148

365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . Since then, subscription culture has remained steady, and according to Royal Mail’s recent UK Subscription Box Market report, the UK subscription box market is set to be worth £1.8

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 278

Social Media Multi-channel Customer Loyalty Shopify 278