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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. Meanwhile, if it is legal, then yeah, you have a fiduciary duty to maximize your shareholders’ value.

Retail 278
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Retailers: What to Consider as You Offer Virtual Try-On Features

Retail TouchPoints

Virtual try-on technology introduces important privacy obligations. While restrictions and requirements vary somewhat between the two states, both require providing notice and obtaining consent before any collection of biometric identifiers and impose restrictions on retention and sharing. What to Look Out For.

Retail 277
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5 Privacy Policy Generator Options For Your Website

Kissmetrics

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Document 278
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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Against this backdrop, tech giants like Apple and Meta continue to weigh the best methods for providing privacy controls on behalf of their users, all while remaining mindful of potential blowback to the ad revenue that supports their business.

Channel 278
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PetSmart Suit Accuses Retailer of Mishandling Employees’ Personal Data via Voiceprint Collection

Retail TouchPoints

A former Illinois-based employee of PetSmart has filed a putative class action against the pet goods retailer, accusing the company of violating the state’s Biometric Information Privacy Act (BIPA) by collecting employees’ voiceprints in ways that could leave them open to identity theft. The case of Steven Stegmann v.

Retail 242
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Get Prepared: CCPA for eCommerce Marketers

Optimizely

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Develop an opt-out process.

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Amazon Comes Under Fire from FTC, U.S. Senate for Deceptive Membership Practices, Warehouse Safety

Retail TouchPoints

At the same time, the FTC said that Amazon also had agreed to pay $25 million to settle allegations that it “violated children’s privacy rights by failing to delete Alexa virtual assistant technology recordings at the request of parents and keeping them longer than necessary,” according to Reuters.