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The True Story of the Relationship Between Omnichannel and Unplanned Purchases

OrderDynamics

The True Story of the Relationship Between Omnichannel and Unplanned Purchases. And when it was finally our turn, we bought these magazines. Omnichannel Gives Birth to Multiple Unplanned Purchases. Not unlike a page ripped from the checkout lane tabloids, omnichannel has given rise to more unplanned purchases for retailers.

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Are Fickle Millennials the Best Omnichannel Shoppers?

OrderDynamics

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. First of all, why look for the best omnichannel shoppers? Why take on such a big effort?

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

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Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Is Foot Traffic Still Important to Omnichannel Retail? With a variety of technology applications to uncover these routes, there is an opportunity to customize every journey to your every need. Technology has opened up a world of routes for each customer to take. . The post Is Foot Traffic Still Important to Omnichannel Retail?

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Tuesday: June 05. What’s Next: Social.

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The 6 Best Ecommerce Advertising Strategies for 2021

Omnisend

Whereas advertising on traditional media like magazines and TV means you’re showing your ad to everyone who happens to see it, using social media for your online store advertising allows you to show it only to the type of people you choose. Using Omnichannel Marketing to Boost Online Advertising Strategies. Key Takeaways.

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Top 10 Trends Driving Retail Growth

Retail TouchPoints

Just Walk Out” technology, first introduced by Amazon Go in 2018, is now being delivered by a variety of tech companies (Zippin, Trigo, Grabango) at retailers as diverse as Tesco, Aldi, Giant Eagle and more. This changes how retailers and CPGs think about sales of impulse items (candy, chips, beverages, magazines, etc.) The bad news?

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