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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For example, consider expanding into Instagram Reels Ads or TikTok videos. And that’s just the tip of the iceberg.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Ads: Brand awareness to introduce the store and/or products (“Reach” in Facebook Ads Manager).

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

However, creating and managing your landing pages can be complicated without the right technology. Multi device page preview: if you need to see how your visitors are going to view your page, the Multi-device page preview can help with this. With this tool, you can unlock new audience and channel options with minimal guess work.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

It’s more complicated than a multi-location business because each branch is run by a separate entity. PPC campaigns. Video marketing. Businesses are making more sales and generating more leads through online channels than ever before. Social media is a great channel to let your franchisees go wild, within reason.

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How a Great Plan Can Prepare You for the Worst

Omnisend

Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies. We’re lucky enough to be a multi-award-winning digital marketing agency. Not only that, it depends on the different channels that you have.