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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop. and managed by the U.S. reads the company announcement. user data is stored in the U.S.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. with hit educational toys and games like Sneaky, Snacky Squirrel and Playfoam.

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Five Off-The-Radar Retail Predictions For The Last Half Of 2019

RTP blog

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. retailers had announced the closure of a record number of stores, with Toys ‘R’ Us announcing 881 closures, Walgreens closing 600 outlets and Sears revealing plans to close 284 stores, according to Statista.com.

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Inspiring Amazon Prime Day Success Stories From ChannelAdvisor Brands and Retailers

ChannelAdvisor

The obstacle: For this branded manufacturer of educational toys and classroom essentials, Amazon was just one of many marketplaces to manage. The company told ChannelAdvisor it needed a way to optimize listings across numerous channels — and to make sure product details were Prime Day ready. .

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Inspiring Amazon Prime Day Success Stories From ChannelAdvisor Brands and Retailers

ChannelAdvisor

The obstacle: For this branded manufacturer of educational toys and classroom essentials, Amazon was just one of many marketplaces to manage. The company told ChannelAdvisor it needed a way to optimize listings across numerous channels — and to make sure product details were Prime Day ready. .

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Traditional retailers, like Maplin Electronics and Toys ‘R’ Us, that have not been able to adapt quickly enough, have suffered as a result. Retailers need to be able to manage these data volumes effectively and utilize that knowledge to drive down costs while expanding sales.

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