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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. These items included many children’s toys as well as smaller consumer or commodity items such as batteries, film and videocassettes. No shade, IKEA is the bedrock of everyone’s twentysomething apartments and beyond.) What’s Next?

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop.

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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

“Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company,” said Price John in a statement. “As The company also generates 10 billion media impressions annually.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies. Avani Modi Sarkar – Modi Toys Avani Modi Sarkar co-founded Modi Toys with a vision to bring culturally inclusive toys to the market through smart eCommerce tactics.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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How Will Toy & Baby Brands Succeed Post-Toys R Us?

Salsify

The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now?

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