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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Times of uncertainty, while difficult to navigate, often present a window of exceptional business opportunity. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

Retail 261
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The 5 Best PPC Companies of 2020

Kissmetrics

There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

PPC 313
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Google Analytics 4 (GA4) FAQ

ROI Revolution

How do I configure Tag Manager correctly for my website? Can I apply custom report configurations across multiple accounts that I manage? Q: How do I configure Tag Manager correctly for my website? different shades of blue), which makes it harder to present data. Does GA4 replace the need for Looker Studio?

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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 PPC Advertising Growth: What Happened in 2019?

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Conversion tags must be up-to-date and running through one of the following*: Google Tag Manager, using the Google Ads tag template. Google Ads tracking code must be up-to-date and present on every page of the website*. An up-to-date remarketing tag, present on every page. The Global Site Tag (gtag.js).

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

Email and search marketing followed. They need commerce technology that unifies functions such as online sales, order management , and personalization , so they can: . Manage the entire customer journey and access real-time customer insights from a single source of truth.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Conversion tags must be up-to-date and running through one of the following*: Google Tag Manager, using the Google Ads tag template. Google Ads tracking code must be up-to-date and present on every page of the website*. An up-to-date remarketing tag, present on every page. The Global Site Tag (gtag.js).