Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

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Algopix

MARCH 12, 2024

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Conducting thorough product research enables sellers to identify niche markets with high demand and low competition. Continuous product research is crucial for staying competitive and adapting to changing market conditions.

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Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

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Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. Strained supply chains and delivery times are negatively impacting online retailers.

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Inflow Insights

MAY 12, 2021

In this article, I’ll show you exactly how to improve branded PPC campaigns and cut back on unnecessary spend. Before we talk about how to fix your branded PPC campaigns, we need to explain exactly how they’re different from general campaigns and why they’re so important in digital marketing. . Let’s get started.

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eCommerce Training Academy

MAY 1, 2020

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Online retailers must choose carefully who to work with.

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Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. They can now connect with a unique and diverse audience and create online dispensaries. In today’s digital era, it’s comparatively easy to access CBD products online and in-person across the globe.

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RetailMinded

NOVEMBER 4, 2023

Overall, partnering with an SEO service provider has proven capable of boosting organic traffic substantially, which is a critical factor for success in the competitive world of online retail. Leverage Email Marketing Campaigns Email marketing proves to be an incredibly effective way of driving traffic to your e-commerce store.

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BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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Ecommerce Platforms

MAY 2, 2018

Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. This is a raw podcast created for online retailers by online retailers. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

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Ecommerce Platforms

APRIL 1, 2019

billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. The market is ginormous. 30% increase compared to 2017.

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lateshipment

AUGUST 7, 2020

Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. Furthermore, people tend to trust the opinions of others more than dry advertisements or the results of pure marketing. Final Word.

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Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Spending and hoping for the best.

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Kissmetrics

APRIL 15, 2021

It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon? With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is. Conclusion.

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Ecommerce Platforms

MARCH 13, 2020

With a growing number of brick and mortar store closures, there’s a huge opportunity for online retailers to pick up the slack. While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. Marketing and SEO. Marketing and SEO.

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ROI Revolution

AUGUST 16, 2018

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis.

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365 Retail

NOVEMBER 14, 2022

But the peak season sales market is a competitive one, so getting ahead of the game and understanding your customer’s wants and needs is critical. In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online.

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eCommerce Guider

SEPTEMBER 23, 2018

What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income. Ever wondered what is affiliate marketing? Today we are going to answer this question for you and show you why we think affiliate marketing is an income stream worth mastering. In 2016, around 9% of affiliate marketers made over $50,000 each.

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ROI Revolution

OCTOBER 21, 2022

In this article, we’ll share what each of these media types are and offer insights on how to take advantage of all three for a holistic marketing strategy. Sometimes referred to as “word of mouth” marketing or free media, earned media includes content like reviews, mentions, shares, and reposts. What Is Earned Media?

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Algopix

DECEMBER 19, 2023

In the dynamic and ever-evolving landscape of e-commerce, Amazon Seller Central stands as a formidable hub, providing online retailers with a robust platform to connect with a diverse and expansive customer base. Sellers will learn to create compelling product listings that stand out in a crowded market.

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Payoneer

DECEMBER 28, 2018

Editor’s note: This is a guest post by Andrew Maffettone, Director of Marketing and Operations, Seller’s Choice. International eCommerce is a major opportunity for online retailers to open up to new markets, grow brand visibility, and increase sales revenue. Identify Potential Markets.

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ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.

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Retail TouchPoints

JULY 30, 2021

On one hand, the volume of business transacted online continues to grow at a breakneck pace while it has been getting exponentially harder to connect with would-be customers. According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 The statistics are staggering.

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Kissmetrics

DECEMBER 14, 2020

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. Use Other Marketing Channels to Drive Traffic to Your Amazon Store. Do your due diligence and identify which marketing channel your target audience uses before you open your wallet.

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ESW

DECEMBER 14, 2020

First, reallocating your marketing budget from in-store activities and ads to digital marketing will help to “maintain a level of normalcy with your customers,” says the team at BrandMuscle. A robust online presence can be reassuring and let consumers know you are still in business. Merchants must promote and market it.

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eCommerce Evolution

DECEMBER 5, 2018

If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs. Predictable – As you know, I’m a PPC guy. I’ll always love PPC, but there are variables there. He’s also a guy who knows a thing or two about affiliate marketing.

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Ecommerce Platforms

APRIL 23, 2023

Both Etsy and Amazon offer online retailers an excellent opportunity to connect instantly with an audience of engaged consumers. Alternatively, you might consider selling on Amazon and Etsy to increase your customer base and revenue, alongside an online store. It’s a bit like using Google’s PPC ads.

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BigCommerce

NOVEMBER 2, 2017

How to Drive Traffic to Your Online Store. In the online retail world, traffic is the foundation of your brand’s success. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 20 Expert Holiday Marketing Campaigns to Drive Sales & Revenue.

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Ecommerce Platforms

APRIL 1, 2019

billion in US retail e-commerce sales, marking ? To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. The market is ginormous. 30% increase compared to 2017.

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Retail TouchPoints

APRIL 13, 2021

Images and videos are the biggest disadvantage for online retail sites when it comes to Core Web Vitals ranking signals. Entrepreneur and digital marketer Mike Belasco has been the founder and CEO of eCommerce digital marketing agency Inflow since 2007. Optimize your on-page images and videos.

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Inflow Insights

APRIL 16, 2019

We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

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BigCommerce

FEBRUARY 13, 2018

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Its primary function was to serve as an online market for people interested in selling their used computers. Kayla Lewkowicz, Marketing Manager, Privy.

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SellBrite

NOVEMBER 19, 2019

Other times, a low price offered by an online retailer will allow for an arbitrager to list the item for sale on another channel at a higher price, and if it sells, fulfill the order by purchasing it from the original low price channel, thereby profiting from the difference. The perks of retail arbitrage. Market your business.

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FastSpring

JANUARY 8, 2019

Marketers sure are good at jargon, aren’t they? But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. Affiliate marketing. A blog is an online log of content relevant to your market. Affiliate links.

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Sailthru

NOVEMBER 16, 2017

Founded in 2002, overstockArt.com is one of the earliest online sellers of hand painted art and has been a leading online retailer in the space ever since. JOE STROUTH: I’m Joe Strouth, the Website and Marketing Manager at overstockArt.com. What are a few of your biggest marketing challenges today?

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Inflow Insights

JANUARY 30, 2018

This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns. It doesn’t know your margins.

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ChannelAdvisor

JANUARY 4, 2018

60 million Prime members worldwide spend an average of $1,200 per year, making Amazon Prime a market you’d be crazy not to tap into. RetailOps CEO Sam Morgan gives a breakdown of the two programs helping retailers reach the golden Prime shelves. 5 Differences Between Fulfillment by Amazon and Seller Fulfilled Prime.

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