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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

Outdoor 88
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9 Digital Marketing Tips for the Holidays

Kissmetrics

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307
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Does the ‘New’ Bed Bath & Beyond Have the Right Formula for Success?

Retail TouchPoints

Its current business model is based on owning very little inventory and relying on its suppliers to drop-ship orders to customers. Johnson: This is a big total addressable market, and we were aware of that even as the legacy BB&B was in the throes of filing for bankruptcy. We think there’s a market there and that we can expand it.

Drop Ship 272
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. 65% more likely to pick up their order in-store.

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Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

When an item is ordered from your site, the supplier will then ship the product directly to your customer. Many dropshippers are tiny companies without much marketing power, meaning they barely show up in Google search results. Company Product Category Sign Up Cost. In other words, you can sell their goods. . Month or $89.88/Year

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Zero-party data is best used when it helps to identify a key audience that would otherwise be too hard/expensive to find. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

Gifts 265
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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

This is especially true for mid-market fashion retailers, whose operations are generally larger and more complex than smaller retailers. Some popular niches include streetwear, bridal wear, surf wear, outdoor sporting gear, and sneakers. High-end equates to more expensive products that target a more affluent audience.

Apparel 130