Remove Mobile Remove Operations Remove Point of Sale Remove Social Media
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Are Counterfeiters Aggressively Targeting Social Media Platforms?

RTP blog

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro is Director of Brand Intelligence for Red Points. in an effort to rid its site of knock-offs.

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. Recent advancements include front end and back end responsibilities merging with ease, cloud based efforts supporting both in-store and online purchases, and mobile becoming increasingly popular to manage POS.

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ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Retail TouchPoints

Under the three- year agreement, Criteo’s retail media technologies will help ASOS Media Group (AMG) scale its campaign volume and ad revenues while complementing existing ad offerings across creative solutions, social media, targeted email and app push notifications.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. However, it’s crucial that these moments align organically with the retailer’s values and environments.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Social media? What device they’re on : Mobile? A sales clerk’s tablet? Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member? B2B or B2C? What they’re buying : One or 10 items? High or low price? Search engine?

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Social influence continues to show opportunities as U.S. consumers spend more money on Tik Tok than any other social platform.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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