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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Sephora Rolls Out Mobile POS Technology to 500 Stores

Retail TouchPoints

Sephora USA will deploy the FreedomPay solution in its 500 stores in the Americas as the beauty retailer continues to fortify its digital offerings both in-store and online. Sephora has been a long-time investor in customer-facing technologies for both in-store and online shoppers.

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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year.

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Mobile technology – serving both sides of the retail coin

365 Retail

Retention is a significant and worrying issue for retailers. According to recent reports, two-fifths of retail SMEs could go out of business this year because they can’t recruit store colleagues, while nearly all UK retailers have expressed concern over a shortage of new talent.

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The Role of Mobile POS Solutions in Modern Retail

iVend

In today’s modern retail stores, the point of sale no longer has to be a fixed counter – it could be anywhere in the store. Mobile POS System iVend mobile POS takes service to customers in the aisle. Learn how it could enhance your retail business. The global market for mobile POS terminals was $36.07

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. But what are the most forward-thinking retailers doing with AI this year?

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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

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