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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Here are some valuable assets included at no extra cost in a Klaviyo monthly subscription that are not included in a MailChimp subscription: Unique coupon codes. Multi-variate testing. Advanced pop-ups.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Ensuring your store’s capability of fulfilling orders on multiple channels is pivotal to selling consumer packaged goods online and increasing revenue. The number one way to ensure your business is capable of fulfilling multi-channel orders is by keeping an accurate track of inventory across all channels.

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Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

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5 strategies to stand out during BFCM

lateshipment

Adapt a multi-channel marketing strategy Be where your customers are. Marketing campaigns often delivered to the right people at the right time through the right channel have the most effect. Integrate all channels of communication and approach your customers to provide the best customer experience.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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