Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season
Retail TouchPoints
OCTOBER 10, 2022
This is true all year long, but recent studies show at least 26.8% With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.
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