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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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Case Study: Creating Value for Subscription Businesses

UpSellIt

In the case study “ Unboxing Strategies for Box-Based Businesses ,” UpSellit examined whether well-timed incentives can change behavior and increase conversion rates. To read the full study, you can download it for free. Subscription Box Case Study. Or, continue reading for a high-level overview of UpSellit’s findings.

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Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. It also doesn’t hurt that the subscription box sector, which was already experiencing huge growth prior to the pandemic, got a boost from homebound consumers last year.

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Investing In Customer Success Delivers 107% ROI Within 3 Years

Forrester eCommerce

Forrester published a study (subscription required) that analyzes the costs, benefits, and risks of dedicating a team to customer success management, outfitting them with purpose-built technology, hiring a […] you’ll get a great return by consolidating it.

Customer 231
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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. And, I'm not the only one.

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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

The company also announced that it will be expanding its Meta Verified subscription plan for businesses in a number of countries with a new tiered pricing model. We know that continually iterating on your ad creative is one of the most effective performance levers that advertisers have,” said Hegeman. “In