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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Key Takeaways.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics. Because customers demand it.

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How seamless eCommerce integration drives omnichannel success

iVend

Ecommerce includes websites, and other electronic and mobile interactions, such as email and SMS. Omnichannel integration Omnichannel integration is the key to retail success. In other words, offering an omnichannel experience. So for retailers, the rewards and incentives for omnichannel are crystal clear.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

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How seamless integration drives omnichannel success

iVend

Ecommerce includes websites, and other electronic and mobile interactions, such as email and SMS. Omnichannel integration Omnichannel integration is the key to retail success. In other words, offering an omnichannel experience. So for retailers, the rewards and incentives for omnichannel are crystal clear.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing.

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Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?

Retail TouchPoints

France recently announced it would dedicate $216 million to helping Bordeaux winemakers destroy their excess inventory , even helping them to tear up vineyards and plant other crops. In the omnichannel context, inventory is spread out across multiple distribution channels that usually include digital and brick-and-mortar points of sale.