INFORMing Customers: A New Retail Requirement
Retail TouchPoints
AUGUST 2, 2023
To do that, new laws, referred to as “INFORM Acts,” have emerged, that require online marketplaces to verify high volume sellers and disclose information to consumers about the parties with whom they transact. Namely, the marketplace must disclose the seller’s name and contact information such as their phone number, email and mailing address.
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