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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

Payments 338
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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use. consumers, surveyed in December 2021, revealed that 73% purchased either the same number of gift cards or more that year compared to 2020.

Gifts 284
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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payments 278
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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7 Business Models for Monetizing Digital Content

GetElastic

In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. Remember, most businesses are not married to just one business model over the life of a product or service.)

Payments 147
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How Content Creator Marketplaces can Succeed in Serving Buyers and Sellers

Retail TouchPoints

There are some 50 million content creators worldwide that sell digital content, according to estimates from SignalFire , including educational courses, digital art in the form of non-fungible tokens (NFTs), investment advice, newsletters, various forms of social media content and more.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Give Back-to-School Shoppers Alternative Payment Options.