Optiseller helps eBay sellers with ‘Good‘til cancelled’ policy

Retail Technology Review

From 1 April this year, eBay introduced its new‘Good ‘til cancelled’ policy for all fixed price listings. This means sellers are not forced to re-list after 10/20/30 days -- the listing will continue indefinitely every 30 days until the item sells out or is manually cancelled. Internet Retailing

Ecommerce Return Policy Template: How to Write a Returns and Refunds Policy to 3X Sales [Examples Included]


A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.

Return Policy Template to Refund & Skyrocket Sales

Ecommerce Platforms

But did you ever think about how that return and refund policy could really help out your customers? Wouldn't it be nice to have a tested return policy template that's known to help out with sales? Amazon doesn't do anything fancy, but its return policy is hard to beat.

What Facebook’s New Ad Policy Means for Your Ecommerce Business


Unfortunately, there are some ecommerce websites that may have intentionally swindled Facebook users and set off this new policy change. Under the new ad policy, a single ambiguous or even misleading claim increases your chances for enhanced monitoring.

Dependency Upgrades: why commerce software engineers need a policy and process  


In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and   process   All software depends on other software to accomplish useful tasks.

6 Tips to Create a Shipping Policy Template that Helps Conversion


Update your ecommerce legal documents including shipping policies and GDPR compliance. The post 6 Tips to Create a Shipping Policy Template that Helps Conversion appeared first on AcquireConvert. Learn more here.

Is it time to implement a MAP policy?


Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal with deflationary price pressures. MAP is not an agreement, but a unilateral policy. resellers) that follow its policy.

How to Create A Return Policy That Will Make Your Buyers Come Back

Bootstrapping Ecommerce

It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce. You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you.

Making Sure Your MAP Policy is Legal


This is why careful creation of your MAP policy is critical. MAP policies (minimum advertised price policies) put a restriction on the minimum price that a service or product can be advertised as to its customers. Now, this doesn’t mean that MAP policies are illegal.

Why Vendors Should Pay Attention to the New Amazon Price Protection Policy

CPC Strategy

The post Why Vendors Should Pay Attention to the New Amazon Price Protection Policy appeared first on Retail Performance Marketing Blog - CPC Strategy. If you’re a Vendor on the Marketplace, you likely received an email from Amazon earlier this month outlining the new “Amazon Price Protection. Read More. Amazon Vendor Strategy

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New [Whitepaper]: Ensure MAP Policy Success


With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. .

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How to design a return policy that inspires confidence in customers


Return policies were traditionally only used as a way to guarantee product quality. Interestingly, return policies are now being used as a marketing tool by eCommerce retailers to build trust and genuine relationships with customers. Make sure your staff knows your return policy.

How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products


By leveraging a well thought out MAP policy, you can not only maintain the price and value of your products but can incentivize your resellers to help you stand out and increase sales. . First, we need to define exactly what a MAP policy is. MAP Policy Benefits .

How Amazon’s Third Party Return Policy Changes Affect Your Business


In July, Amazon announced a change to the third-party marketplace seller return policy which is going into effect on October 2. returns that fall within Amazon’s returns policy. Amazon will then “provide customers with prepaid return shipping label on your behalf through Buy Shipping Services” and will “only send you return requests that are outside of Amazon’s policy or exempt from this requirement for manual review” ( Amazon Seller Central – login required).

What's a Privacy Policy Template and Why Do I Need One?


Using a clear, well-thought-out, and easy to find privacy policy template establishes trust with customers. A good privacy policy template should also include some explanation for why you're using the data you're using. " A privacy policy is an essential part of any eCommerce site.

Why MAP Policies Are a Win-Win for Brands and Retailers


While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels.

[Guest Blog] Brands and Retailers: Don’t Make Reverse Logistics an Afterthought


The return process is now so important that many online customers consider an seller’s returns policy before placing an order. Industry Trends channeladvisor partner fulfillment return policies returns upsAs e-commerce grows, so does the amount of stuff that gets returned.

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Using Holiday Returns to Connect with Consumers and Grow Sales


Did you know that 75% percent of holiday shoppers check return policies before making a purchase? When selling on marketplaces, the peak holiday season is a time to be on the lookout for any changes to policies — such as recent ones at Amazon and eBay. Generous return policies can have such a positive impact on brand perception that many retailers now publicize it as a competitive advantage. Do lenient return policies like these lead to more returns?

The Future Of Health: How Our 2019 Predictions Fared In Q1

Forrester eCommerce

Morgan (ABJ) alliance now has a name — Haven — and the much-anticipated industrywide interoperability efforts got a huge boost with CMS’s proposed policy changes announced at the HIMSS conference. Q1 is in the books. Alexa is HIPAA-compliant, the Amazon-Berkshire Hathaway-J.P.

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MAP vs MSRP: Pricing in an Omnichannel World


When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. Pricing MAP policy MSRP price comparison price optimization pricing

How Brands Can Take Action on MAP Violators


Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Once resellers agree to your MAP policy, you’ll need to monitor them to ensure they are actually holding up their end of the bargain. Brand Strategies MAP policy MAP violation

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

Is digitisation the key to preventing cross-border landed costs from disrupting international ecommerce?

Retail Technology Review

In a time of continued economic and political uncertainty - where threats against global trade either quickly materialise or fizzle out as part of hardline foreign policy negotiations - companies involved in international trade must now contend with an unprecedented amount of uncertainty and risk as the ‘new normal’.

Your 2018 Guide To Cyberinsurance Is Here!

Forrester eCommerce

Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety […]. Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions.

Facebook Backtracks On Users’ Privacy One More Time.

Forrester eCommerce

After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Written with Paul McKay, Senior Analyst at Forrester. Facebook introduced the changes to enable users to manage their data privacy more easily. It is also a first step to comply with […

The Sad Demise Of Unlimited Returns At L.L.Bean

Retail TouchPoints

By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most.

IETF Takes GDPR Influence A Little Too Far In Its Draft Standard For Logging For Internet-Facing Servers

Forrester eCommerce

The General Data Protection Regulation (GDPR) is responsible for a lot of changes to privacy policies and standards, leaving everyone rushing to be ready for GDPR day on May 25, 2018. The Internet Engineering Task Force (IETF) has also been busy recently updating some of its standards in response to the GDPR. One change that has […]. age of the customer

Creating a Conversion-Centered Product Detail Page


Robust return policy and product guarantees: The stronger your return policy and guarantee, the more you back your products — the more products you’ll sell. If you have a strong return policy, show it off on your site.

262: How Amazon Counterfeits Nearly Destroyed A 7 Figure Business With Kevin Williams

My Wife Quit Her Job

Amazon’s take down policy for trademark and patent infringement. Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site BrushHero.com where he sells a power cleaning brush.

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The Quick-To-Ditch Consumer Mindset And How Retailers Can Cope

Retail TouchPoints

More brands are serving up unique experiences tailored to specific customers, whether via insurance policies made specific to the product being purchased, or by providing returning shoppers with special experiences that acknowledge repeat purchases.

Driving eCommerce Revenue, Part 3: Focus on User Trust


Creating a privacy policy. That privacy policy should be user-friendly. Most policies are full of legalese that no one wants to read. Is there a way to make that information accessible without compromising the legal integrity of the policy?

18 Mistakes New Amazon Sellers Can’t Afford to Make

CPC Strategy

Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central [login required]. However, if. Read More. The post 18 Mistakes New Amazon Sellers Can’t Afford to Make appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace Amazon amazon marketing services Amazon Product Ads amazon seller Amazon sponsored products ecommerce

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Is The Amazon ‘Returns Ban’ Protective Or Self-Destructive?

Retail TouchPoints

As I mentioned in a recent article, L.L.Bean ended their longtime free-rein return policy after getting fed up with losses exceeding $250 million each year. These retailers gain the public relations benefit of a reputation for easy, no-questions-asked returns, but then they bury their actual returns policies in the fine print or offload the problem to a third party that keeps score on consumers’ returns behavior.

FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance


Scoping PCI environment forms the basis for creating cybersecurity procedures and policies. Step 3: Establish policies, procedures and controls. Further, the policies differentiate acceptable and unacceptable encryption while explaining the need for firewalls.

Why January is chargebacks nightmare for retailers?


Frustrated customers frequently turn to chargebacks to circumvent the return policy and get their money back. No customer should have to hunt for — or guess at — return and exchange policies. Policies should also be readable for customers shopping via tablets and mobile devices.

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How To Get Reviews On Amazon – White, Grey And Black Hat Techniques

My Wife Quit Her Job

Amazon’s Review Policy. When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews. As a result, getting more reviews should be an integral part of your overall Amazon strategy.

Why January is chargebacks nightmare for retailers?


Frustrated customers frequently turn to chargebacks to circumvent the return policy and get their money back. No customer should have to hunt for — or guess at — return and exchange policies. Policies should also be readable for customers shopping via tablets and mobile devices.

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5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

In addition to this, Google has recently updated their policies regarding mobile pop ups. Here’s an article that provides a full breakdown of Google’s policy update and best practices for mobile pop ups.

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How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

The Google Shopping Policies. These are the various Shopping policies. Violating these policies is what gets your Google Merchant Center account suspended. Prohibited or Restricted product policy. Landing page policy. Return and Refund policy.

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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

How to Offer Free Shipping: Determining Your Shipping Policy. ?? Not all free shipping policies are created equal. You need to perfect your marketing strategy and milk the “free shipping policy” for all its worth.