INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Why Vendors Should Pay Attention to the New Amazon Price Protection Policy appeared first on Retail Performance Marketing Blog - CPC Strategy. If you’re a Vendor on the Marketplace, you likely received an email from Amazon earlier this month outlining the new “Amazon Price Protection. Read More. Amazon Vendor Strategy MORE
Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety […]. Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions. MORE
Amazon’s Review Policy. When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews. As a result, getting more reviews should be an integral part of your overall Amazon strategy. MORE
139 The Google Shopping Policies. These are the various Shopping policies. Violating these policies is what gets your Google Merchant Center account suspended. Prohibited or Restricted product policy. Landing page policy. Return and Refund policy. MORE
Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals MORE
DO read eBay’s selling policies to understand what you can and can’t do as a seller. Violating eBay Policies. If you don’t pat attention to anything else on the above lists, be sure that you do get familiar with eBay’s policies for sellers. MORE
Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal with deflationary price pressures. MAP is not an agreement, but a unilateral policy. resellers) that follow its policy. MORE
After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Written with Paul McKay, Senior Analyst at Forrester. Facebook introduced the changes to enable users to manage their data privacy more easily. It is also a first step to comply with [… MORE
150 
One of the Google Shopping policies states that the price in your product feed needs to match the price on the landing page. Google Shopping policies with regards to which products you can sell change quite a bit in a different country. MORE
Did you know that 75% percent of holiday shoppers check return policies before making a purchase? When selling on marketplaces, the peak holiday season is a time to be on the lookout for any changes to policies — such as recent ones at Amazon and eBay. Generous return policies can have such a positive impact on brand perception that many retailers now publicize it as a competitive advantage. Do lenient return policies like these lead to more returns? MORE
The General Data Protection Regulation (GDPR) is responsible for a lot of changes to privacy policies and standards, leaving everyone rushing to be ready for GDPR day on May 25, 2018. The Internet Engineering Task Force (IETF) has also been busy recently updating some of its standards in response to the GDPR. One change that has […]. age of the customer MORE
125 But MAP policy is just one of the many ways you can build a high-value brand, according to George Mikhail. In this exclusive interview, George shares: How MAP policy can help smaller brands build value. This is all due to a lack of MAP policy, which is usually overlooked. We really push many of our clients to implement a MAP policy to ensure they’re selling on a fair playing field. How do you actually enforce your MAP policy? . Minimum advertised price. MORE
In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and process All software depends on other software to accomplish useful tasks. MORE
Return policies were traditionally only used as a way to guarantee product quality. Interestingly, return policies are now being used as a marketing tool by eCommerce retailers to build trust and genuine relationships with customers. Make sure your staff knows your return policy. MORE
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. Pricing MAP policy MSRP price comparison price optimization pricing MORE
By leveraging a well thought out MAP policy, you can not only maintain the price and value of your products but can incentivize your resellers to help you stand out and increase sales. . First, we need to define exactly what a MAP policy is. MAP Policy Benefits . MORE
Using a clear, well-thought-out, and easy to find privacy policy template establishes trust with customers. A good privacy policy template should also include some explanation for why you're using the data you're using. " A privacy policy is an essential part of any eCommerce site. MORE
Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Once resellers agree to your MAP policy, you’ll need to monitor them to ensure they are actually holding up their end of the bargain. Brand Strategies MAP policy MAP violation MORE
By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most. MORE
Unfortunately, there are some ecommerce websites that may have intentionally swindled Facebook users and set off this new policy change. Under the new ad policy, a single ambiguous or even misleading claim increases your chances for enhanced monitoring. MORE
Frustrated customers frequently turn to chargebacks to circumvent the return policy and get their money back. No customer should have to hunt for — or guess at — return and exchange policies. Policies should also be readable for customers shopping via tablets and mobile devices. MORE
Creating a privacy policy. That privacy policy should be user-friendly. Most policies are full of legalese that no one wants to read. Is there a way to make that information accessible without compromising the legal integrity of the policy? MORE
More brands are serving up unique experiences tailored to specific customers, whether via insurance policies made specific to the product being purchased, or by providing returning shoppers with special experiences that acknowledge repeat purchases. MORE
It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce. You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you. MORE
But did you ever think about how that return and refund policy could really help out your customers? Wouldn't it be nice to have a tested return policy template that's known to help out with sales? Amazon doesn't do anything fancy, but its return policy is hard to beat. MORE
With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. . MORE
Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central [login required]. However, if. Read More. The post 18 Mistakes New Amazon Sellers Can’t Afford to Make appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace Amazon amazon marketing services Amazon Product Ads amazon seller Amazon sponsored products ecommerce MORE
This is why careful creation of your MAP policy is critical. MAP policies (minimum advertised price policies) put a restriction on the minimum price that a service or product can be advertised as to its customers. Now, this doesn’t mean that MAP policies are illegal. MORE
In July, Amazon announced a change to the third-party marketplace seller return policy which is going into effect on October 2. returns that fall within Amazon’s returns policy. Amazon will then “provide customers with prepaid return shipping label on your behalf through Buy Shipping Services” and will “only send you return requests that are outside of Amazon’s policy or exempt from this requirement for manual review” ( Amazon Seller Central – login required). MORE
Frustrated customers frequently turn to chargebacks to circumvent the return policy and get their money back. No customer should have to hunt for — or guess at — return and exchange policies. Policies should also be readable for customers shopping via tablets and mobile devices. MORE
Audit your site now to reduce routine customer inquiries Holiday shoppers look for free shipping, want to know for sure that their orders will be delivered fast , and want to understand your refund and exchange policy before they buy. MORE
While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels. MORE
As I mentioned in a recent article, L.L.Bean ended their longtime free-rein return policy after getting fed up with losses exceeding $250 million each year. These retailers gain the public relations benefit of a reputation for easy, no-questions-asked returns, but then they bury their actual returns policies in the fine print or offload the problem to a third party that keeps score on consumers’ returns behavior. MORE
A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns. MORE
Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. MORE
In addition to this, Google has recently updated their policies regarding mobile pop ups. Here’s an article that provides a full breakdown of Google’s policy update and best practices for mobile pop ups. MORE
Policies Related Topics BigCommerce
DECEMBER 1, 2017
A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.
Ecommerce Platforms
JANUARY 17, 2018
But did you ever think about how that return and refund policy could really help out your customers? Wouldn't it be nice to have a tested return policy template that's known to help out with sales? Amazon doesn't do anything fancy, but its return policy is hard to beat.
Zaius
JULY 12, 2018
Unfortunately, there are some ecommerce websites that may have intentionally swindled Facebook users and set off this new policy change. Under the new ad policy, a single ambiguous or even misleading claim increases your chances for enhanced monitoring.
Profitero
JANUARY 23, 2019
Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal with deflationary price pressures. MAP is not an agreement, but a unilateral policy. resellers) that follow its policy.
GetElastic
NOVEMBER 19, 2018
In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and process All software depends on other software to accomplish useful tasks.
Scalefast
NOVEMBER 12, 2018
Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes.
|
Bootstrapping Ecommerce
MARCH 13, 2018
It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce. You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you.
Wiser
JULY 19, 2018
This is why careful creation of your MAP policy is critical. MAP policies (minimum advertised price policies) put a restriction on the minimum price that a service or product can be advertised as to its customers. Now, this doesn’t mean that MAP policies are illegal.
Wiser
OCTOBER 5, 2017
With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. .
Lemonstand
MAY 31, 2018
Return policies were traditionally only used as a way to guarantee product quality. Interestingly, return policies are now being used as a marketing tool by eCommerce retailers to build trust and genuine relationships with customers. Make sure your staff knows your return policy.
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Wiser
DECEMBER 27, 2017
By leveraging a well thought out MAP policy, you can not only maintain the price and value of your products but can incentivize your resellers to help you stand out and increase sales. . First, we need to define exactly what a MAP policy is. MAP Policy Benefits .
|
Weebly
APRIL 2, 2018
Using a clear, well-thought-out, and easy to find privacy policy template establishes trust with customers. A good privacy policy template should also include some explanation for why you're using the data you're using. " A privacy policy is an essential part of any eCommerce site.
ChannelAdvisor
SEPTEMBER 19, 2017
In July, Amazon announced a change to the third-party marketplace seller return policy which is going into effect on October 2. returns that fall within Amazon’s returns policy. Amazon will then “provide customers with prepaid return shipping label on your behalf through Buy Shipping Services” and will “only send you return requests that are outside of Amazon’s policy or exempt from this requirement for manual review” ( Amazon Seller Central – login required).
Wiser
MAY 1, 2018
While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels.
ChannelAdvisor
DECEMBER 14, 2017
Did you know that 75% percent of holiday shoppers check return policies before making a purchase? When selling on marketplaces, the peak holiday season is a time to be on the lookout for any changes to policies — such as recent ones at Amazon and eBay. Generous return policies can have such a positive impact on brand perception that many retailers now publicize it as a competitive advantage. Do lenient return policies like these lead to more returns?
Wiser
AUGUST 30, 2018
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. Pricing MAP policy MSRP price comparison price optimization pricing
Wiser
MARCH 1, 2018
Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Once resellers agree to your MAP policy, you’ll need to monitor them to ensure they are actually holding up their end of the bargain. Brand Strategies MAP policy MAP violation
Forrester eCommerce
JUNE 26, 2018
Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety […]. Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions.
Forrester eCommerce
APRIL 20, 2018
After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Written with Paul McKay, Senior Analyst at Forrester. Facebook introduced the changes to enable users to manage their data privacy more easily. It is also a first step to comply with […
Retail TouchPoints
FEBRUARY 13, 2018
By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most.
Forrester eCommerce
MAY 16, 2018
The General Data Protection Regulation (GDPR) is responsible for a lot of changes to privacy policies and standards, leaving everyone rushing to be ready for GDPR day on May 25, 2018. The Internet Engineering Task Force (IETF) has also been busy recently updating some of its standards in response to the GDPR. One change that has […]. age of the customer
Retail Technology Review
AUGUST 1, 2017
Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals
Retail TouchPoints
FEBRUARY 11, 2019
More brands are serving up unique experiences tailored to specific customers, whether via insurance policies made specific to the product being purchased, or by providing returning shoppers with special experiences that acknowledge repeat purchases.
My Wife Quit Her Job
FEBRUARY 18, 2019
Amazon’s Review Policy. When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews. As a result, getting more reviews should be an integral part of your overall Amazon strategy.
GetElastic
FEBRUARY 13, 2019
Frustrated customers frequently turn to chargebacks to circumvent the return policy and get their money back. No customer should have to hunt for — or guess at — return and exchange policies. Policies should also be readable for customers shopping via tablets and mobile devices.
GetElastic
FEBRUARY 13, 2019
Frustrated customers frequently turn to chargebacks to circumvent the return policy and get their money back. No customer should have to hunt for — or guess at — return and exchange policies. Policies should also be readable for customers shopping via tablets and mobile devices.
Scalefast
DECEMBER 17, 2018
Creating a privacy policy. That privacy policy should be user-friendly. Most policies are full of legalese that no one wants to read. Is there a way to make that information accessible without compromising the legal integrity of the policy?
CPC Strategy
AUGUST 24, 2018
Amazon has very clear selling policies and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central [login required]. However, if. Read More. The post 18 Mistakes New Amazon Sellers Can’t Afford to Make appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace Amazon amazon marketing services Amazon Product Ads amazon seller Amazon sponsored products ecommerce
Store Growers
FEBRUARY 13, 2019
One of the Google Shopping policies states that the price in your product feed needs to match the price on the landing page. Google Shopping policies with regards to which products you can sell change quite a bit in a different country.
ecomdash
SEPTEMBER 28, 2018
DO read eBay’s selling policies to understand what you can and can’t do as a seller. Violating eBay Policies. If you don’t pat attention to anything else on the above lists, be sure that you do get familiar with eBay’s policies for sellers.
Retail TouchPoints
MAY 30, 2018
As I mentioned in a recent article, L.L.Bean ended their longtime free-rein return policy after getting fed up with losses exceeding $250 million each year. These retailers gain the public relations benefit of a reputation for easy, no-questions-asked returns, but then they bury their actual returns policies in the fine print or offload the problem to a third party that keeps score on consumers’ returns behavior.
Traffic and Sales
MARCH 16, 2017
In addition to this, Google has recently updated their policies regarding mobile pop ups. Here’s an article that provides a full breakdown of Google’s policy update and best practices for mobile pop ups.
Store Growers
JUNE 11, 2018
The Google Shopping Policies. These are the various Shopping policies. Violating these policies is what gets your Google Merchant Center account suspended. Prohibited or Restricted product policy. Landing page policy. Return and Refund policy.
Zaius
MARCH 22, 2018
But MAP policy is just one of the many ways you can build a high-value brand, according to George Mikhail. In this exclusive interview, George shares: How MAP policy can help smaller brands build value. This is all due to a lack of MAP policy, which is usually overlooked. We really push many of our clients to implement a MAP policy to ensure they’re selling on a fair playing field. How do you actually enforce your MAP policy? . Minimum advertised price.
Retail TouchPoints
NOVEMBER 5, 2018
Audit your site now to reduce routine customer inquiries Holiday shoppers look for free shipping, want to know for sure that their orders will be delivered fast , and want to understand your refund and exchange policy before they buy.
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