Retail TouchPoints

SEPTEMBER 19, 2023

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP).

Merchant Services 245

Merchant Services Point of Sale Channel eCommerce 245

Retail TouchPoints

AUGUST 25, 2022

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Behavior-based automation is an essential tool for ecommerce brands looking to increase their email marketing sales. Optimize your order confirmation message. Don’t delay.

Marketing 328

Marketing Shipping Costs Shopping Carts Channel 328

Retail TouchPoints

MARCH 13, 2024

Brands Benefit from Cross-Channel Collaboration These collaborations could generate major profits for all parties involved. Similarly, they also become privy to consumer need gaps by channel, and thus both parties benefit by providing a fuller service to the customer in one shopping experience. Where else are my customers shopping?

Multi-channel 253

Multi-channel Payment Services Automotive Consumer 253

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 242

B2B eCommerce BigCommerce Omnichannel 242

Retail TouchPoints

FEBRUARY 1, 2024

Using customer transaction data to measure the impact of digital marketing campaigns on online and offline sales, this method helps marketers gauge the effectiveness of campaigns driving sales revenue for brands or clients. That way, you can thrive in a cookieless age.

Multi-channel 283

Multi-channel Workshop Channel Marketing 283

Retail TouchPoints

FEBRUARY 28, 2024

Winning toy of the year in Germany and the UK in 1979, LEGO Space helped drive a 50% increase in sales for LEGO that year. Here are just a few examples: Marketing Attribution model: This model helps in determining which marketing channels and campaigns are driving the most traffic and revenue.

Toys 231

Toys Supplies Improvements Marketing 231

Groove

MAY 19, 2023

This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listings. Inventory Management and Optimization Firstly, it allows merchants to control how their inventory appears on Google. then you're in the right place.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

DECEMBER 8, 2021

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its brick-and-mortar foot traffic and sales. The retailer sought to leverage the AI platform to boost those sales by optimizing email subject lines.

Channel 298

Channel eCommerce Operations Technology 298

Retail TouchPoints

OCTOBER 10, 2023

That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their ecommerce programs that are going to cost them sales and reduce their margins. eMarketer expects retail mobile commerce sales to account for 43.4%

Mobile 250

Mobile Retail Social Media Payment Services 250

Retail TouchPoints

JANUARY 12, 2023

They’ve created a sales presence on Amazon.com, but inexplicably, the vast majority of their sales continue to be generated from their own website. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better. We hear it from retailers all the time.

Shipping Costs 269

Shipping Costs Fulfillment Channel Shipping 269

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

APRIL 20, 2023

By providing valuable insights into the effectiveness of marketing campaigns and customer engagement strategies, CLM enables brands to optimize their online presence, drive sales and continually grow market share. Identifying which channels and campaigns are most effective at driving conversions is the gold standard for marketers.

Channel 270

Channel Marketing Mobile Consumer 270

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 256

Presentation Customer Data Channel Operations 256

Groove

DECEMBER 23, 2020

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Apps vs Mobile-Optimized Experiences. Understand the Audience.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

SEPTEMBER 12, 2023

It typically involves manufacturing, global and local logistics, storing products in bulk and distribution to multiple sales channels — and then fulfillment and that last-mile delivery that FBA offers.” It’s a single inventory pool that they can then use to distribute to Amazon FBA or any other sales channel they may have.

Supplies 298

Supplies Multi-channel Merchant Services Fulfillment 298

Fabric

DECEMBER 6, 2023

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitive.

Omnichannel 130

Omnichannel Multi-channel Retail eCommerce Platforms 130

Retail TouchPoints

AUGUST 25, 2023

This allows brands to measure marketing impact and how it’s driving in-store wholesale sales while maintaining a one-to-one relationship with their customers no matter where they shop. How can we better optimize marketing budgets? So how does it all work? And why haven’t brands done this before?

Retail 244

Retail Social Media Consumer Channel 244

Fabric

JANUARY 19, 2024

However, with large-scale multi-item inventory systems, distributed networks, omnichannel fulfillment operations, outdated legacy tech, and multiple sales channels, it’s become an uphill battle just to get the right products to customers, let alone optimize operations for speed and convenience.

Shipping Costs 130

Shipping Costs Multi-channel eCommerce Fulfillment 130

Retail TouchPoints

DECEMBER 27, 2023

of all retail sales, according to a report from the National Retail Federation and Appriss Retail. This means that for every $1 billion in sales, the average retailer incurred $145 million in merchandise returns. As is typically the case, online sales saw a higher return rate in 2023 at 17.6%

Retail 284

Retail Channel Customer Consumer 284

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales.

Retail 306

Retail Games Leisure Multi-channel 306

Fabric

FEBRUARY 9, 2024

The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs. Markdowns and sales are often used to offload slow-moving inventory, but they can also impact retail margins and profitability. Analyze historical sales data to spot demand patterns and forecast future needs.

Improvements 130

Improvements Shipping Costs eCommerce Fulfillment 130

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 288

Retail Omnichannel Channel Mobile 288

Retail TouchPoints

DECEMBER 13, 2022

Now, instead of one or the other, consumers are using both offline and online channels seamlessly within the same buying journey. As research firm McKinsey puts it, “the in-store customer, going forward, will be someone who is hitting all the different channels and touch points that a brand or retailer has.” .

Omnichannel 273

Omnichannel Vend Telecommunications Channel 273

Retail TouchPoints

OCTOBER 3, 2023

Prior to the advent of the omni shopper, most retail businesses operated two fully siloed channels. When it came to inventory planning and optimization, stores were planned, allocated and/or replenished, and transacted with their customers entirely separately from the digital channel.

Fulfillment 259

Fulfillment Shipping Costs Customer Supplies 259

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Marketing: There are a multitude of channels and tactics that allow you to maximize customer reach and engagement. We did more sales in November and December 2020 than in all of 2019.

eCommerce 361

eCommerce Omnichannel Merchant Services Social Media 361

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Dynamic creative optimization (DCO) serves as a catalyst for unlocking the full potential of both emerging and established RMNs.

Retail 262

Retail Omnichannel Consumer Channel 262

Groove

FEBRUARY 9, 2022

Mobile optimization. It doesn’t matter if your company sells through a website, social media or paid advertisements; BigCommerce Enterprise supports growth and sales from any channel. The platform’s Channel Manager is a central location where merchants are able to manage their company’s presence on all channels.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Retail TouchPoints

OCTOBER 7, 2022

No longer a distinct shopping channel, “ecommerce” has evolved into a primary, core path to purchase, such that nearly all shopper journeys involve a “digital commerce” touch point. A late 2021 Gartner survey of global marketing leaders found that 86% believe that digital commerce will be the primary sales channel within two years.

eCommerce 264

eCommerce Shipping Costs Multichannel Management 264

Retail TouchPoints

MARCH 18, 2024

Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Retail 306

Retail Management Blog Channel 306

Retail TouchPoints

JUNE 16, 2023

The competition for top positions across all search features on Google’s SERP space is highly competitive, with industry publishers, aggregators and competitors all striving for optimal visibility. Optimizing share of voice. Maximizing sales. Businesses today have access to a wide range of tools that offer valuable data.

SEO 265

SEO Search Marketing Improvements Recommendation 265

Kissmetrics

JUNE 23, 2020

And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. And, most importantly, how do you get sales? So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. transaction or sales data) are well positioned to implement these digitally-driven third-party-cookie alternatives in the near term.

Retail 269

Retail Multi-channel Omnichannel Technology 269

Retail TouchPoints

MARCH 16, 2023

Omnichannel fulfillment platform Deposco has launched a supply chain solution designed to orchestrate end-to-end processes — plan, source, order, fulfill and return — across B2B and DTC channels, from a single package to full pallets.

Supplies 261

Supplies Management Order Fulfillment Retail 261

Retail TouchPoints

FEBRUARY 21, 2023

Bestseller is aiming to optimize its store operations with a single view of all stock, which will help Vero Moda offer the right products at the right location without requiring high amounts of safety stock. “As Our stores play a vital part in this ambition.

Technology 254

Technology Customer Loyalty Fashion Operations 254

Retail TouchPoints

OCTOBER 16, 2023

Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to localize, and even personalize, experiences for consumers across all channels.

Merchant Services 317

Merchant Services Consumer Marketing Information 317

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. Furthermore, those that increased their media investments benefitted from a 17% growth in incremental sales. So where should digital retailers focus their investments?

Marketing 311

Marketing Technology Social Media Recommendation 311