The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Retail TouchPoints
JULY 7, 2021
But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. A big culprit in the greater inauthenticity problem on social media are the influencer networks.
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