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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

But because the line between what’s paid for and what’s not paid for on social media is less obvious than it used to be, there are a few things that we as consumers can do to know authenticity when we see it. A big culprit in the greater inauthenticity problem on social media are the influencer networks.

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33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? This article highlights the best small business ideas you can use to start your new venture. In this article, we’ll share the best small business ideas you can use to kick-start your entrepreneurial journey and achieve your personal goals.

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

sales are expected to be up about 10% from last year to approximately $8 billion ), Prime Day has also become a boon for the millions of small businesses that avail themselves of the Amazon ecosystem — and this year, Amazon is helping their cause with an SMB-oriented search filter and a dedicated Small Business deals page.

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Best Appointment Scheduling Apps for Small Business

Ecommerce Platforms

The best appointment scheduling apps for small business allow for quick bookings online, simple organization on the backend, and automated notifications for confirmations, cancellations, and modifications. What is a Small Business Appointment Scheduling App? Best Appointment Scheduling Apps for Small Business.

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The Best CRM Software (In-Depth Review)

Kissmetrics

The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around — your customers. The top 5 options for the best CRM software. How to choose the best CRM software for you. Business size. Your use cases.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. So, what is your small business doing to keep up with the changing demands and latest trends? There are so many different ways you can partner with your fellow small business owners.

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How Do You Successfully Manage a Small Business?

Korona

Managing a successful small business takes many aspects into account. In addition to knowing the basics of small business, you also need to know about financial management, human resource management, technology, inventory, and the laws and regulations pertaining to your business. Small businesses can do the same.