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Tackle Contract Negotiation With Major Software Vendors

Forrester eCommerce

Large organizations easily spend millions of dollars on their enterprise software. Naturally, customers are concerned with ensuring that they are getting the best deal possible, but they should also remain realistic in the deals they can expect. Forrester can help clients walk this fine line in their contract negotiations.

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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28. It surprised me for two reasons.

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The Future is Now: TuringBots Will Collapse the Software Development Life Cycle Siloes 

Forrester eCommerce

Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications.

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How G-Research Used TuringBots To Transform Software Development

Forrester eCommerce

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Web Content Management Software is on a Growth Tear

Forrester eCommerce

Forrester’s forecast of the total addressable market for the web content management software (WCMS) market reveals it will grow at a 13.5% CAGR through 2028, faster than the broader software market.

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Software Design Gets An AI Infusion From Figma, And It’s Worth Trying Now

Forrester eCommerce

With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded Figma’s 2024 installment of Config (its annual user conference), especially about its AI strategy.

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Why Data Is the Key to Retail Success

Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each other. A digital transformation is essential for success in today’s retail environment.