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Predictions 2024: Software Development Adapts To TuringBots, Ajar Source, And Backstage

Forrester eCommerce

In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

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Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Forrester eCommerce

Learn more in Forrester’s 2024 enterprise software predictions. In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal.

Marketing 391
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The State Of AI And Generative AI In The Software Development Market

Forrester eCommerce

TuringBots Forrester has branded AI and generative AI for software development as TuringBots since its inception in 2020. The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years. So how has genAI changed the state of TuringBots today in the market? TuringBots impact all […]

Marketing 423
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Channel Software Tech Stack 2021

Forrester eCommerce

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Software Asset Management Tools Play A Critical Role In Your Optimization and Rationalization Initiatives

Forrester eCommerce

Curent economic conditions are forcing many IT leaders to take stock of the existing inventory of software and find ways to optimize their usage. Software […]

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AI software spend will double from 2021 to 2025, to reach $64 billion, and grow 50% faster than the overall software market

Forrester eCommerce

Across eight forecasted countries — US, China, Japan, and Europe-5 (France, Germany, Italy, Spain, the UK) — AI’s share of software spend will increase from 4.3% AI’s software growth is driven by: AI-infused software, that uses AI to increase its market attractiveness, although the software can still work without […].

Marketing 370
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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Why Data Is the Key to Retail Success

Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each other. A digital transformation is essential for success in today’s retail environment.