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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 4: Provide better product detail for customer ease.

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Before You Migrate BigCommerce to Shopify, Ask These 6 Questions

Groove

BigCommerce does have its advantages and disadvantages, but Shopify may prove to be a better match after all. Apps can help with marketing automation and abandoned cart recovery while also providing you with advanced analytics and shipping solutions; you'll find an app to address virtually every need.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Think About Inventory Early Start having inventory conversations now. Businesses are more likely to influence Amazon buy-in when they can definitively sell what they say they can. It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews.

Supplies 251
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Discount strategically. Optimize your order confirmation message.

Marketing 315
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Getting Started with Behavioral Email Marketing

Kissmetrics

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Now, not all of these points will be email “action-worthy,” so it’s up to you to figure out what actions the user takes (or doesn’t take) that are worth sending an email.

Marketing 275
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10+ E-Commerce Memes On Post-Purchase Experiences

lateshipment

Let’s talk about memes that capture what your customers (and maybe even you!) experience in the post-purchase — shipping, delivery, and returns phases as well as decode the process they represent. Knowing the delivery timeline, keeps their expectations in check and helps you improve conversions and reduce cart abandonment.

eCommerce 130
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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Try attaching badges or logos from companies like Norton, Google or the Better Business Bureau (to name a few). When in doubt, try testing different messaging and assurances to see what performs best for your customers. Free Shipping. Introduce Discounts and Promotions.