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Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Retail TouchPoints

Most consumers are in the same boat. In a new survey from marketing platform Klaviyo , 49% of consumers said they don’t know what the metaverse is , and among those respondents who said they were aware of the metaverse, 78% think it’s mostly marketing hype. So how can retailers get ahead of the game?

Games 252
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How VR Is Shaping The Future Of Product Design And Consumer Experiences

RTP blog

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer. They recently announced an original VR product of their own that is bound to dramatically alter the retail industry from both consumer and corporate perspectives.

Consumer 150
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

billion mobile augmented reality (AR) users by 2024 Players on Roblox, a well-known gaming metaverse, posted nearly 10 billion hours in playing time in Q1 2021, with players averaging 156 minutes per day . Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors.

Article 266
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Using the Google Search Trends 2021 Report to Generate Content Ideas

Kissmetrics

We looked to Google for distraction and clarification, typing in searches like “Squid Game” and “Amanda Gorman.”. Here are a few other Google Search Trends that got a lot of attention around the globe this year: Australia vs India India vs England IPL NBA Euro 2021 Copa América India vs New Zealand T20 World Cup Squid Game DMX.

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How to Target Generation Z Through Paid Ads

Kissmetrics

While the name “Gen Z” appears to have stuck, this generation of young consumers is sometimes also known as the Zoomers, in contrast to baby boomers. Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Conclusion.

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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. SyncBack, our class leading backup software, was first released in 2003. Elevate your email game today! ??”

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NRF’s Big Show: Addressing the knowing-doing gap

Steve Dennis

Aside from confusing correlation with causality–and aside from having shared this type of analysis myself at two different retailers in 2003 and 2006 respectively–some version of this alleged wisdom nugget has been trotted out at many a conference for quite some time.

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