How to Target Generation Z Through Paid Ads
Kissmetrics
MARCH 17, 2021
For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. For starters, they’re the first generation to grow up with access to technology throughout their lives. The oldest Gen Zers turned 10 in 2007, the year Apple launched its first iPhone.
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