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How to Target Generation Z Through Paid Ads

Kissmetrics

For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. For starters, they’re the first generation to grow up with access to technology throughout their lives. The oldest Gen Zers turned 10 in 2007, the year Apple launched its first iPhone.

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What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. This clause is reminiscent of the 2007 US Supreme Court decision to allow brands to determine minimum advertised price (MAP) for their products and choose to no longer do business with distributors that broke their MAP policy. .

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Do Ecommerce Marketplaces Have a Tax Problem?

Ecommerce Platforms

In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Yet these technology behemoths have acted legally and used accountants, company structures to ensure that they pay the least amount of tax in certain regions and countries.

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Scala Hosting Review: Will Scala Hosting Be Your New Web Host?

Ecommerce Platforms

They’ve been operating since 2007 and specialize in virtual private servers, shared hosting, WordPress hosting, and cloud servers. Since then, the company has risen to acclaim with its award-winning customer service, technology, and user experience. As we just said in the intro, ScalaHosting is a web hosting service provider.

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The Complete Sales Tax Guide for Online Sellers [Nexus by State Included]

BigCommerce

Maryland – Maryland defines what is considered nexus for out-of-state vendors in their General Sales Tax Article here. Interestingly, Nevada repealed their definition of “retailer maintaining a place of business” in the state in 2007 and have not replaced it. Michigan – Find out what Michigan has to say about sales tax nexus here.

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What Are AdChoices and How Do They Affect Your PPC?

Kissmetrics

Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then. Presumably, you’re a little hazy yourself, or you wouldn’t be reading this article.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. After all –– they serve a young, technologically savvy audience. Lash Stuff is an online beauty brand focused on delivering the best customer service in their industry. Customer service is the new business currency.

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